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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Publishers are compensated by both consumers and advertisers. It works like this: 1.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And the nature of editorial outlets is that most published pieces will be out of date after a year. Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. Every other business, any other business no matter how big or small.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

But now, after allowing its content to be shared on websites and platforms beyond the Snapchat app, the formation of new partnerships with a network of advertisers is envisioned as a way to integrate its pictures and videos into news content from digital publishers. Moving Beyond the App. Image attribution: Isaiah McClean.

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Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. SoftBrands – the company I work for – is a publisher of enterprise software for the hospitality and manufacturing industries.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).