Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe writes one of the most popular content marketing blogs in the world. Get Customers. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Leading Results Rambings

OCTOBER 2, 2013

Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. 2: Make your direct marketing & advertising more credible by including a testimonial quote. Then tag the video like crazy.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Convince & Convert

FEBRUARY 15, 2010

Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Ambal's Amusings

DECEMBER 17, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. She wrote, "I just put your book in production! She wrote, "I just put your book in production! It’s in great shape.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Enter into your information product funnel.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I like the article because it emphasizes the key role that CEOs play in developing a successful go-to-market strategy.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Buzz Marketing for Technology

JULY 22, 2008

Mail (will not be published) (required). The Keyboard’s less than 200 years old, our hands have been using pens and pencils in one form or another a hell of a lot longer. Leave a Comment. Name (required).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive encountered many companies where sales and marketing do not jointly agree upon or understand their sales process. This must be cross functional.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Roughly 70% of final customer brand image and preference are determined through direct contact with a sales person.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

WebMarketCentral

JUNE 8, 2007

Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the late 90's after a merger with XOOM.com, NBC.com and Snap.com to form NBCi, I formed NBCi Direct, the direct marketing division of NBC Internet. In the early to mid 90's I managed Direct Marketing at Claris Corp.

Work Management 20

Work Management Marketing Management PR Word of Mouth 20

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Heinz Marketing

DECEMBER 11, 2017

We’ll publish similar highlights here for upcoming episodes. Listen in or read our conversation below entitled: Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development. How do we balance the customer management side of this, and how do you think about that in your role? What about retention?

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

JULY 26, 2016

I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy. The Prodigal Marketer Returns. The setting sun colored the bare white walls.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Another way of saying it: imagine if we treated customer relationships like we do our dearest and most important friendships.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Biznology

OCTOBER 26, 2016

After working on a national show filmed in Boston, I came upon an interesting opportunity in publishing with a company called Simon and Schuster Education. So I shifted industries and moved into this new world as a marketer. When customers engage with a brand on social media, their experience should feel effortless.

Social Media 80

Social Media Media Marketing & Strategy Work Management 80

Ambal's Amusings

NOVEMBER 19, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. Velocity's The B2B Content Marketing Workbook. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Content Standard

SEPTEMBER 28, 2015

You publish it. Of course, that’s not how it works, in content marketing or in the media world. Though it might seem like whenever The New York Times publishes a story it gains immediate traction, that’s denying the company of all its previous hard work in building a leaned-in audience since 1851.

Promotion 40

Promotion Trends Marketing & Strategy Mobile Advertising 40

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Director, Marketing, Communications & PR at EndPlay, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100