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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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How Do I Get High Quality Backlinks in 2022?

seo.co

Be a source for first-person research and data in the form of industry surveys, direct market research and unbiased reporting. Write and publish a book & then promote it. Continually publish thought leadership articles on your website that are sharable, include research findings. Become a source for research.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. How regularly? Not all prospects are the same.

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Consent obtained prior to direct marketing. It’s also a key point that differentiates GDPR from all other privacy laws. The opposite is happening in US-based publisher sites. Ensure that your customer service employees have accurate knowledge of the regulations to satisfy consumer requests efficiently and predictably.

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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. Marketing since has turned to buyer profiling to do so.