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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85
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5 Important Observations About the Evolution of SGE in February 2024

Brightedge

Since users must wait for SGE results to render, they spend more time viewing the search engine results page (SERP), and they might opt to skip hitting the "generate" button, bypassing the SGE result. Selecting 'Gaming' redirects users to a search experience specifically curated for gaming TVs, allowing for a more targeted search process.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

Pillar pages are used to curate these efforts and provide an overarching experience for website visitors. Blog Posts supporting long-tail keyword opportunities. As my colleague Ryan Young wrote , focusing a piece of content on long-tail keywords might provide a better chance of appearing on the first page of SERPs more quickly.

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Position Zero: What It is and How to Get It

seo.co

It’s Google’s way of saying this is the golden SERP spot. At the end of the day, position zero claims a significant amount of traffic on SERPs. So they curate featured snippets that most directly answer the question. Tap into this free SERP real estate by making top or best lists. Why Aim for Position Zero?

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How to Optimize the Top of the Funnel with Content for Travel & Tourism

Parse.ly

Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. In a world dominated by social media, every travel business has a perfectly curated feed filled with blue skies and smiling guests. Incorporate multiple channels in marketing funnel stages.

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How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

What this boils down to is how you approach content curation: Are you creating content that addresses your audience’s needs? Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway : Determine the intent of your video. video schema markup.

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3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

You can start out simple with curated newsletters customized for different segments. Then you can curate some of your best content that will be suitable for each segment rather than hitting everyone with every piece of content. Or you could send case studies and testimonials to leads that are further down the funnel.