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Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? How and when to choose a DMP solution. Top 10 Data Management Platforms (DMPs) for 2020!

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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

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Top 12 Community Management Software

Oktopost

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

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Thriving on Facebook After the "Doomsday" Algorithm Change

RebelMouse

By February, Facebook-dependent new media company LittleThings shut down its operation , citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media. Seven months after the algorithm change, data from social management platform. Source: Buffer.

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Publishers, This Is Your Ticket to Content Diversity

RebelMouse

Content creators for brands, new media companies, and news outlets already have a lot on their plate. While data shows that users check social media primarily to keep up with friends and family, 41%. still say they use social to check out the latest news — and that can include updates from any type of page they follow.