Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Martech

MARCH 4, 2024

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 84

Lead Ranking Allocation Churn Rate Lead Scoring 84

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Promoting Customer Loyalty. In many cases, this means establishing and maintaining a customer loyalty program. Better benefits mean incentives for loyal customers, and this will increase brand loyalty.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Zoominfo

MAY 20, 2021

Thoughtful email marketing can encourage this high-value set of customers through loyalty offers, bonuses, limited time offers, and exclusive invitations. Stage 4: Dormant Subscribers, Unsubscribers, and Churn In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Vision6

JANUARY 14, 2024

Email Marketing With AI marketing, you can ditch the generic email greetings and the process of manually sorting through spreadsheets of customer data. 43% of marketers who use generative AI say that it’s most helpful in creating emails. AI relies primarily on quantifiable data to measure a campaign’s success.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Rev

JANUARY 11, 2023

This not only brings in more potential sales but also shows your existing customers how much you value their loyalty. One way to approach this is by basing the messaging of your targeted ads on your ideal customer profile and then targeting those specific segments. Don’t give up on them though!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Huptech Web

JANUARY 29, 2024

It aims to reach a broad audience segment and is less targeted than digital methods. Growth Marketing is wеll-suitеd for businesses focusing on mеasurablе growth, targeting precise audience segments, and desiring customer engagement through digital channels. Rеfеrral Satisfiеd customers can bеcomе advocatеs for your product or sеrvicе.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Optinmonster

AUGUST 30, 2021

In other words, by serving “personalized content” to your customers, you can improve your conversion rate and strengthen customer loyalty. Display Products or Campaigns Based on Location. Upsell, Cross-sell, & Downsell at (& after) Checkout. Personalize Your Optin Campaigns & Emails.

eCommerce 101

eCommerce Personalization Examples Webinar Metrics 101

ClearVoice

MAY 6, 2021

For marketers, it’s a challenge to personalize content for their audience segments. Persona-based email campaigns. Using the personas generated from the collected behavior data, you can craft personalized emails to users based on the past actions they took on your website. Demographic data has been one strategy.

Ad Frequency 77

Ad Frequency Cross-Selling Ideal Customer Profiles Demographics 77

SmartBug Media

MAY 12, 2022

Delighting clients strengthens those relationships and builds brand loyalty and trust. Delight Strategy #1: Run a Customer Upsell or Cross-Sell Email Campaign. And if you want to dig into this further, check out this great blog article from HubSpot with helpful upselling and cross-selling tips.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

seo.co

MAY 26, 2021

While it might be different in your industry, we know that in ecommerce the probability of selling to a new customer on your website is somewhere in the 1 percent to 5 percent range (depending on how dialed in your website is and what the quality of your traffic looks like). Focuses Your Efforts Around Loyalty.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Rev

AUGUST 23, 2023

Expansion opportunities and cross-selling: Designing for converted users also involves identifying expansion opportunities within the existing user base. The primary objective may not be immediate sales, but a well-designed engagement funnel can eventually lead to conversions by building trust and loyalty with your audience over time.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Valasys

OCTOBER 2, 2023

From predicting customer behavior to optimizing ad campaigns, machine learning is a game-changer. Whether it’s optimizing ad spend, content recommendations, or email campaigns, AI-driven algorithms continually refine strategies for maximum impact and efficiency.

Marketing AI 52

Marketing AI B2B Marketing Lead Ranking B2B 52

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. Because the users in a retargeting campaign have already indicated an interest in your product or service, further personalizing the content helps increase the chances of a conversion by narrowing in a user’s pain points or wants.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Email marketing features for creating, scheduling, tracking, and optimizing email campaigns. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Run marketing plays and channels: Retargeting on ad networks ABM ads Social media ads Marketing email campaigns Sales outreach cadences Repeat steps 1-5 on a weekly basis.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

QuanticMind

OCTOBER 9, 2023

The Message Whether it’s a clever tagline or something clear and direct, creating a compelling message that really sells the offer is critical to the success of any direct response ad. And because the ads appear when a prospect is searching for something related to the ad, it’s that much easier to grab their attention and earn a click.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

The Lead Agency

MAY 26, 2019

In order to ensure that your email campaign is meeting the set goals and objectives, it is vital that you have processes in place to be able to measure them. Use Email to Move Prospects Through the Funnel Your B2B email marketing strategy should be considered in the same way as your content marketing strategy.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Porch Group Media

JANUARY 29, 2019

When asked about their main goal for email marketing, most businesses want to grow and retain their customer base (29%) or increase engagement (22%). Personalization and Segmentation. Email marketing has been around for some time and by now, it’s common knowledge that mass spray and pray email blasts do not generally work.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Optinmonster

NOVEMBER 25, 2020

Why Shopify Email Marketing Matters. It allows anyone to create their online storefront and start selling their products with no coding skills required. So you may be wondering why you need to worry about email marketing at all. Constant Contact is one of the best email service providers (ESPs) for Shopify. And much more.

Email Marketing 93

Email Marketing Planning Budget Programs Cross-Selling 93

TrustRadius Marketing

SEPTEMBER 28, 2022

By developing a clear strategy for customer engagement, you can put a plan in motion to attract new customers and build brand loyalty with your current customer base. Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list. Provide Great Customer Support.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

PureB2B

JUNE 23, 2021

It is no longer about sending bulk emails that achieve no results, thanks to the abundance of templates and tools that make personalization, outreaches, and audience segmentation easier than ever. It is now easier to analyze and forecast the performance of email campaigns. Final Thoughts. Every year, technology advances.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

TrustRadius Marketing

FEBRUARY 3, 2020

Use Behavioral Segmentation to Target Different Types of Customers. Behavioral Segmentation is a type of customer segmentation that is based on customer behavior as they interact with a company. This practice lets businesses split customers into segments according to the way they use a product, service or brand. .

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

NuSpark Consulting

JULY 7, 2013

We also plan our clients’ blogs on a blog calendar matrix; in order to keep track of our topics so that we can utilize them via our nurturing campaigns or newsletters. Email and Landing Page Matrix. Segment/List. This is where we choose from which specific list or segment of that list we will be planning nurture flows to. .

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Mailmunch

MARCH 29, 2021

Incentivize customer loyalty. According to the latest available data, the number of global email users stands at an unprecedented 4.03 It’s a free platform without any hidden fees that you can use to send 12,000 emails to a maximum of 2,000 consumers. Create personalized messages. Promote products, services, and events.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? 1) Geography.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Optinmonster

DECEMBER 14, 2021

In fact, OptinMonster is how AtHoc increased sales qualified leads by 141% and how SnackNation adds 1200 segmented leads every week. Increase conversions and sales : Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV). Gmail integration to send cold email campaigns.

Marketing Automation Services 121

Marketing Automation Services Budget Programs Enterprise Management Work Management 121

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Martech Advisor

DECEMBER 16, 2019

One effective way to spice up your email marketing efforts is to use personalized video emails. Personalized videos are customized according to the characteristics of the audience segment. This will make personalized video email campaigns unbelievably easy, while providing a novel experience to your customers.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Marketing Insider Group

MARCH 28, 2024

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Cross-Sell and Upsell When a buyer comes to your online store, they may only be looking for one item — but that doesn’t mean you can’t push them to buy more products.

eCommerce 208

eCommerce Tactics Budget Programs Work Management 208

SendX

MARCH 5, 2021

Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Source: Airbnb The emails stand out in several ways.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

TrustRadius Marketing

SEPTEMBER 20, 2022

Customer Engagement Platforms can help you build customer loyalty and engage new customers. 10 Usability Ticket creation and submission Conversation tracking Scalability Social integration IVR Zendesk Sell 7.7/10 10 Usability Price Customer support Email integration Interaction tracking Social data and engagement Zoho Desk 9.0/10

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Hubspot

MAY 6, 2021

But a major art museum like The Metropolitan Museum of Art will need a more complex marketing strategy to reach its thousands of visitors, attract donors, sell and retain memberships, draw in artists and exhibits, sell retail products, and host events. Email campaigns to address sticking points before they happen.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Optinmonster

DECEMBER 3, 2023

For instance, if you sell privacy fencing it’s highly likely that your site’s visitors will have interest in backyard barbecues. Quick Tip: Cross-promote your social networks on your blog! This type of segmentation is very effective. And don’t forget about cross-promotion.

Top of Funnel 101

Top of Funnel Conversion Rate Conversion Cross-Selling 101

Porch Group Media

JANUARY 19, 2021

Email marketers who are seeing higher average open rates are getting them because of these tactics. In another study by Econsultancy and Upland Adestra, email marketers stated they would like to improve their email personalization tactics, cross-channel data insights and segmentation techniques to name a few.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

TrustRadius Marketing

SEPTEMBER 1, 2022

Engagement leads to brand loyalty and can give you massive returns in the long run. . Customer Relationship Management (CRM) Software Marketing automation Mobile marketing , Cross-channel campaign management , Sales engagement Helpdesk Contact center software. . How Customer Engagement Platforms Work. These include.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98