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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. Click To Tweet.

PR 103
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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Real Story Group Contact Apoorv Durga, Ph.D. Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Prashant Mali [MSc, LLB, LLM, Ph.D.] For more information, contact us today at info@thinkers360.com

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Kelly Hoey J Kelly Hoey Contact J. Contact Rhett Power Entrepreneurship, Management, Startups Matthew Rosenquist Eclipz Contact Matthew Rosenquist Cybersecurity, Privacy, Security Ahmad M. For more information, contact us today at info@thinkers360.com

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

For more information, contact us today at info@thinkers360.com com The post Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) first appeared on Thinkers360.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162
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Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

Thinkers360

13 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 36.87 Joybert Javnyuy Score: 39.38 11 Julie Atherton MBA FCIM FIDM Small Wonder Ltd Contact Julie Atherton MBA FCIM FIDM Score: 38.40 12 Kym Hamer Artemis Futures International Ltd Contact Kym Hamer Score: 36.87 15 Francine BELEYI Contact Francine BELEYI Score: 36.54