ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

JANUARY 24, 2015

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Sharpspring

MARCH 25, 2021

In its simplest configuration, form automation takes information you once filled out on a piece of paper and fills it out electronically. Practice approach refers to the software tools that automate the forms. Paper forms have to be updated and printed, which takes time. You can tie forms into your CRM.

Automation 97

Automation Work Management Marketing Management Marketing Automation Services 97

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.)

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. VMware, MS Battle Over Virtualization Management. Space Management. Inventory Management. Document Management. Time Management. Project Management. Risk Management. Knowledge Management. Change Management. Portfolio Management. Vendor Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. They can also manage seed lists and control groups.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Sales engagement: Excellent for sales teams chasing high-volume but low-value deals.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. and downloadable collateral such as white papers and brochures. Campaign management reflects a particularly interesting set of design choices.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Hinge Marketing

JULY 6, 2022

Webinars offer almost all of the benefits of an in-person educational event, while adding a host of new advantages. But unlike in-person events, you can invite people from anywhere in the world, easily conduct live polls, include presenters from multiple locations, and record your presentation to engage people who weren’t able to attend.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Buzz Marketing for Technology

JULY 28, 2008

Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. The Myth and Reality of Risk The hackneyed advice from IT consultants and columnists is that security is all about risk management. Data/Document Management. White Papers.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Valasys

MARCH 2, 2021

The technology is a boon for suppliers who have grown tired of waiting for paper checks to arrive. Paper check-based payments are likely to cause problems and can be quite cumbersome to retrieve from offices while employees are working from home. About Salesforce. About The Report.

Enterprise Management 98

Enterprise Management Work Management B2B Paper 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Space Management. Inventory Management. Document Management. Time Management. Project Management. Risk Management. Knowledge Management. Change Management. Portfolio Management. Vendor Management. Supply Chain Management. Supply Chain Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

JUNE 11, 2024

Once we’ve had a piece of software, we just plug it in and let it run. Companies grapple with managing and retrieving relevant information from vast data volumes. Integration challenges Every vendor wants you to be loyal to them and their suite of software. It’s akin to walking into a hoarding situation.

Marketing AI 106

Marketing AI Analytics Work Management Marketing Management 106

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Work Management Demand Generation Agencies 108

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Full Circle Insights

NOVEMBER 10, 2020

B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. We recently worked with a software company’s marketing team that demonstrated how an ultra-efficient approach can drive success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

markempa

MARCH 2, 2017

The best marketers approach their work like a portfolio manager would run their mutual fund. Portfolio managers are always strategizing and testing, the optimal investment strategy. Let’s say you just did a webinar or an online event. Inside sales/sales development. Don’t rely on just one primary lead source.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Buzz Marketing for Technology

JUNE 27, 2008

Management. Management & Leadership. Computers & Software. Management. White Papers. Related Topics: Software Services & Applications (301). |. Information Management. |. In the middle are forms routing, document management and similar systems. Finance & Accounting. Operations.

Work Management 100

Work Management Marketing Management Resource Management Software 100

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should it be strategically managed across marketing, IT, and the C-Suite? Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Sales engagement: Excellent for sales teams chasing high-volume but low-value deals.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Full Circle Insights

JANUARY 28, 2021

But there are approaches and techniques that are by definition resilient and thus worthy of consideration in a time of rapid change, whether driven by external events or marketplace factors. Here are three ways to prepare to manage disruption. Marketers need a way to bridge the divide between digital marketing metrics and the CRM.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

The Mx Group

AUGUST 1, 2018

Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. DGR also hosts many webinars and live events each year for continued education and networking. HubSpot is a developer and marketer of software products for inbound marketing and sales. Demand Gen Report.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Buzz Marketing for Technology

JUNE 27, 2008

Network Management. Application Management. Desktop Management. Patch Management. LAN / WAN Management. White Papers. Netpro upgrades management tools at Microsoft TechEd. Windows group management tools on tap. WAN Optimization. VoIP & Convergence. Unified Communications. VoIP Services.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. White Papers.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Biznology

NOVEMBER 3, 2016

Managed service provider attracts a real estate management firm as a sales opportunity using an account-based marketing approach. One of these accounts was a real estate management firm in the San Francisco Bay area that ignored all other communications. Most importantly, the profile explained why their approach worked!

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Hinge Marketing

SEPTEMBER 29, 2022

Integration with other digital solutions, such as your CRM and marketing automation platform. While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. Digital Advertising.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

Chris Koch

JANUARY 15, 2010

We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. How can you manage risk in your content marketing? I acted as the project manager. Immediate conversion events. How can you manage risk in your content marketing?

Work Management 147

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 147

Full Circle Insights

NOVEMBER 26, 2020

Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. Data Integration Inside the CRM Already Drives Marketing Efficiency. White Papers. Cost of Not Implementing Marketing Performance Management.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JUNE 16, 2020

If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide. The volume of digital interactions is generally too great to store in the CRM in raw form.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JULY 12, 2021

In February 2021 , Digital Source Tracker was a Bronze Stevie® Winner in the “Marketing Solutions – New” category, gaining additional recognition for Digital Source Tracker, which helps bridge the disconnect between digital B2B marketing sources and CRM systems. White Papers. Additional Resources. Case Studies.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. The real trap isn’t digital transformation, which can be a great thing for marketing operations when digital outreach is managed correctly.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 20, 2022

Predicting Behavior Through an Account-Based Management Role Lens. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. White Papers. to continue nurturing leads through the funnel.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98