SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Sales engagement: Excellent for sales teams chasing high-volume but low-value deals.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Valasys

MARCH 2, 2021

The technology is a boon for suppliers who have grown tired of waiting for paper checks to arrive. Paper check-based payments are likely to cause problems and can be quite cumbersome to retrieve from offices while employees are working from home. About Salesforce. About The Report.

Enterprise Management 98

Enterprise Management Work Management B2B Paper 98

Lusha

JULY 21, 2024

Webinar or Event Registration: Signing up for a webinar or event demonstrates a strong interest in learning more about your industry or solutions. Event Attendance: Webinars, conferences, workshops. Send personalized emails with relevant content, offers, and invitations to webinars or events.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Sales engagement: Excellent for sales teams chasing high-volume but low-value deals.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. 2 Develop personalized content for each account Has a friend ever sent you a personalized invitation to a party or event? 3 Create account-specific offers or exclusive events Imagine your favorite store has a sale. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Salesforce Marketing Cloud

JANUARY 8, 2024

Contingencies: This clause is a provision in the contract that requires a specific event or action to take place in order for the contract to be considered valid. Materials: An event that significantly impacts the buyer and seller’s expectations under the contract.

Process 110

Process Practices Terms and Conditions Work Management 110

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Work Management Demand Generation Agencies 108

Lake One

JUNE 30, 2020

There are two key areas when it comes to sales enablement content – content alignment and content management. Lead Generation Content: Blog posts, white papers, case studies, and videos. Content Management. Customer Relationship Management (CRM). Of course though, CRMs these days aren’t just CRMs.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Make pipeline management easier than 1-2-3 Take advantage of Sales Cloud’s automation, workflows, email syncing, and record updates to ensure you spend your time on what matters: building relationships with prospects and moving them through the pipeline. What are the stages of a sales pipeline? How do you build a healthy sales pipeline?

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

ClickZ

FEBRUARY 21, 2020

Most recently, for over two years now, Scott has been serving as VP of Platform Ecosystems at HubSpot, the developer and marketer of software products for inbound marketing and sales. An expert in B2B software and marketing, Cahill has spent most of his career in Silicon Valley, helping companies develop, refine and tell their stories.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. White papers that provide in-depth insights into industry trends or challenges. Invitations to VIP events, trade shows or webinars. Source: Gartner.

Account Based Marketing 52

Account Based Marketing Enterprise Management ABM Work Management 52

Hubspot

MAY 7, 2019

The way we use software is changing. At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. CoSchedule is a project management tool and calendar designed specifically for marketers. Add Survicate to your HubSpot instance here. CoSchedule. Recapping Platform Partner Day.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Ranking 76

SmartBug Media

JANUARY 30, 2020

When it comes to white papers and case studies, gate your content to generate new leads. If you or your partner don’t hold these events, try to collaborate on webinars instead. Have a Channel Marketing Manager. Although most companies have a channel manager, their involvement in marketing is limited.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Lead Liaison

SEPTEMBER 27, 2016

The next step is to consider using your marketing automation software to help you with the entire process. Marketing automation is used to manage the Invite, Registration, and Follow Up Processes. It can also help: Qualify prospects based on their participation in the event. with the event to use for future targeting.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Lead Liaison 48

markempa

MARCH 2, 2017

The best marketers approach their work like a portfolio manager would run their mutual fund. Portfolio managers are always strategizing and testing, the optimal investment strategy. Let’s say you just did a webinar or an online event. Inside sales/sales development. Don’t rely on just one primary lead source.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

NetLine

APRIL 19, 2019

While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager at Icertis.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

PureB2B

JUNE 28, 2016

The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.

Lead Nurturing 62

Lead Nurturing Effectiveness Lead Ranking Lead Scoring 62

SugarCRM

DECEMBER 11, 2013

Event Management. Campaign Manager. CRM Integration. White Papers. Learning Management. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. Somehow, we manage to forgive […]. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Email Marketing Lead Generation 50

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should it be strategically managed across marketing, IT, and the C-Suite? Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

PureB2B

JUNE 28, 2016

The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This includes free eBooks, white papers, webinars, and other content that they’ll find useful, interesting, or entertaining.

Lead Nurturing 63

Lead Nurturing Effectiveness Lead Ranking Lead Scoring 63

Circle Studio

SEPTEMBER 5, 2017

Business development activities performed by A/E/C firm leaders, project managers and dedicated staff play a vital role in building relationships and filling a firm’s pipeline. Instead of creating an SOQ, leverage content marketing and gather a list of blog articles, white papers, recorded webinars, etc.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Heinz Marketing

MARCH 21, 2022

Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about: Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked. Changing the dynamic of prospecting and lead management strategies. Investing in your tech stack and Ops tools.

Work Management 76

Work Management Marketing Management Budget Programs Marketing Budget 76

Customer Experience Matrix

MAY 21, 2007

The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. And yet—plenty of on-premise software is still sold. It offers both on-premise and on-demand options, so its paper is free to present a balanced view of the choices.

Enterprise Management 120

Enterprise Management Marketing Management Software Demand 120

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Good digital marketers are riding the wave, turning to virtual marketing events as a replacement for in-person interactions. Software and Tools: 15%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Computer Market Research

SEPTEMBER 29, 2017

Dispersing of funds and evaluating marketing performance is complex because there may not be a consistent set of definitions and protocols in place as used by the manufacturer, the partner, the partner’s account manager, etc. PartnerPortal, CRM, ERP). PartnerPortal, CRM, ERP.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Hubspot

DECEMBER 26, 2017

And from where I stand -- as the manager of an inside sales team -- one thing is clear. And if you’re a manager, here’s what you should be teaching to your team. His emails are really personal and hinge around a triggering event. Video prospecting. Highly customized outreach. Active listening. Great voicemails.

Marketing Automation Services 101

Marketing Automation Services Allocation Work Management Peer-to-peer 101

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Home of Chief Content Office Magazine and THE event Content Marketing World. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40

GreenRope

APRIL 26, 2016

As a manager or employee, seeing waste affect your salary and everyone around you can destroy morale. You've seen time wasted on software that doesn't work, people who don't put in the effort, and meetings upon meetings discussing the same issues over and over again. Are they reading papers on how to do their jobs better?

Work Management 40

Work Management Marketing Automation Services Marketing Management Paid Search Agency 40