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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

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Event Data: The Last Massive Mine, Hiding in Plain Sight

Webbiquity

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. Until recently however, data generated from live events on attendance, engagement, sales and other metrics has received far less visibility than other silos across the enterprise.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Technographics (What other software or technologies are likely to be using?). White papers.

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Some marketers define anyone who fills out a form or attends an online or physical event as a lead. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. And in the process, I somehow managed to accomplish both.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. 1 ) Picreel.

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Everest Software Balances Hosted and On-Demand

Customer Experience Matrix

The public debate between on-premise and on-demand (hosted) software has largely been won by the on-demand side, particularly where small businesses are concerned. And yet—plenty of on-premise software is still sold. It offers both on-premise and on-demand options, so its paper is free to present a balanced view of the choices.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. ” Convergence: Technology, CRM & Social Media. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.