If You Work for a Company that Doesn’t Believe in Marketing, Resign
ViewPoint
AUGUST 27, 2018
With today’s wide choice of communications channels, it isn’t difficult to take someone’s definition, such as Drucker’s, and poop all over it with your own opinions, designed to meet your own needs (yes Friedman and Cathcart come to mind, sorry Jim). Get a copy of Peter Drucker’s maxim on the Purpose of Business: go here.
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