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If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

With today’s wide choice of communications channels, it isn’t difficult to take someone’s definition, such as Drucker’s, and poop all over it with your own opinions, designed to meet your own needs (yes Friedman and Cathcart come to mind, sorry Jim). Get a copy of Peter Drucker’s maxim on the Purpose of Business: go here.

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MarTechBot: Insights from real-world usage (so far)

Martech

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. The bot was the catalyst for solving problems or generating suggestions about creativity. We had no idea what to expect when we launched MarTechBot in April.

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The Ultimate Guide For Creating Perfect Email Newsletter In Salesforce

Predictive Response

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. With so many creative tools out there, it can be easy to get lost in the weeds. There are other similar disadvantages with any app that is not specifically designed for email campaigns. Not that often.

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6 Benefits of Using QR Codes

Lead Liaison

Be creative about where you place QR codes. In order to download the e-book or access the coupon code, your users would need to scan the QR code and insert their email in a webform, which would then redirect them to the designated landing page hosting the content.

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Is A Marketing Degree Worth It?

Navigate the Channel

Colleges and universities are bound to have a biased opinion about embracing degrees, but they also have seen the long game—like generations of students—so they might be valuable to consider in any consideration of formal education. understand how presentation, design, and branding influence consumers/customers.

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How to Build a Digital Marketing Team for Your Business

BenchmarkONE

From content experts and visual design gurus to web development specialists—team members’ skills should come together to build a unified brand marketing strategy and achieve sustainable long-term growth through various marketing initiatives. Creativity is what makes your brand unique. seconds to form an opinion about your website.

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Social Spotlight: How Zendesk became the champions of keeping it human

Sprout Social

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good.