Why Agencies Should Abandon Advertising and Invest in Owned Media
Hubspot
MARCH 21, 2017
In my opinion, smart brands should run from antiquated paid solutions and embrace owned media. billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware. In 2015 alone, eMarketer found that display ads cost companies $4.6 billion in invalid traffic. Another $1.1
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