Is it Time to Add Chatbots to Your Demand Generation Engine?
The Point
MAY 28, 2019
Proponents argue that by responding to Web visitors more immediately, in a personalized way, and with a relevant message (based on information already stored in a CRM system, the page the individual is visiting, etc.), Tailoring conversations to existing customers that drive upsell/cross-sell opportunities, or ask for referrals.
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