vertical 
Martech
MARCH 4, 2022
Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading an app or an e-book. In short, CPA is a starting point.
Envy
FEBRUARY 13, 2021
It's an alternative metric to CPA. PPC ads use CPC, CPA, or CPL to decide how much you'll pay each time. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.
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Outbrain
FEBRUARY 8, 2022
And to really put a healthy glow on the campaign, Ogee’s native ad campaign achieved a CPC 76% lower than Facebook’s Beauty Vertical Benchmark. To maximize the number of training completions at the best CPA, the brand leveraged a variety of Outbrain’s ad experiences, including Clip. Read Ogee success story. L’Oréal Paris.
Outbrain
OCTOBER 3, 2021
Our advanced AI and machine learning automatically adjusts your CPC (increase/ decrease) in order to get to your desired conversion goal. Target ROAS : Adjusts your CPCs to bring as many conversions as possible within your target ROAS. Target CPA : Adjusts your CPCs to bring as many conversions as possible within your target CPA.
SmartBrief - Marketing
SEPTEMBER 18, 2023
The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. You could track marketing metrics at source such as impressions and CPC, but not conversions. This all made media spending irresponsible.
Anyword
APRIL 15, 2020
I think that the health of any paid distribution vertical is best reflected in spend, and on that front, we’re seeing very encouraging numbers. Steadiness is the Name of the Game. Spend dipped in mid-March just as people were getting used to sheltering in place.
Outbrain
MARCH 19, 2020
For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. Though be sure to keep an eye out to ensure your bids don’t negatively impact your CPA. Some Verticals Are Thriving, Some Verticals Aren’t (But Can).
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