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Train your team on programmatic advertising quickly and effectively

Choozle

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

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The role of artificial intelligence in business in 2024

Sprout Social

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Siri, Alexa), recommendation systems, autonomous vehicles and medical diagnosis systems. Which functions of AI are used in business?

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Questions to ask vendors before buying a customer journey orchestration solution

Martech

Include details about timelines and the existing martech systems you have deployed. Does the solution integrate with the systems you currently use to store customer data? How does the tool natively orchestrate interactions or integrate with the systems we use (i.e. display ad management, content management systems)?

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24 questions to ask account-based marketing vendors during a demo

Martech

If not, is an API available for custom system integrations? Training and customer support: How much training will we need to use the software, and what kind of training is available? What level of customer support is offered, and when is it available (i.e., 24/7 vs. 8/5)?

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AI customer support: Innovative or lazy shortcut?

Sana Commerce

As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores. How can B2B e-commerce use AI to enhance customer support? How can B2B e-commerce use AI to enhance customer support?

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24 questions to ask ABM vendors before signing the contract

Martech

There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. If not, is an API available for custom system integrations? How much training will we need to use the software, and what kind of training is available? 24/7 vs. 8/5)?

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Boosting Law Firm Productivity: The Importance of Specialized IT Support

Valasys

Photo by Sora Shimazaki on Pexels In the high-stakes world of legal work, IT support isn’t just about fixing computers—it’s a crucial element for smooth operations and maintaining client trust. A robust IT support system can help prevent these digital disasters and keep your law firm running efficiently.