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How Workflow Automation in CRM Can Boost Efficiency

Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. As businesses increasingly embrace CRM automation tools, the advantages are clear. What is CRM Workflow Automation?

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts. What are the Benefits of B2B Marketing Automation?

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The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?

Marketing Insider Group

Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively. The integration of MarTech tools with other business systems is also evolving and creating a seamless flow of information across the organization.

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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! Now you have three Anns in the system. .

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

The cost of guaranteeing that messages are seen is becoming increasingly more expensive, and the industry needs to be prepared for the increased cost. Budget remains one of the top challenges marketers face when it comes to justifying the cost and investment in their content marketing programs. The result? Continuous Learning.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Talk to CMOs who have used these platforms for at least nine months, and you’ll often see steam start to blow from their ears like a train whistle. To understand, we’ll tackle the three core jobs an ABM platform is designed to do and the hidden costs and complexities that make these platforms challenging for marketing teams to integrate.