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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. In this guide, you will learn how to implement the top PPC strategies in your business. Work With Us What Is PPC Advertising? Let’s get started!


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Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

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Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? See the RED box in Figure 1 for examples of PPC results.

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Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers.

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PPC Isn’t Screwed — You Aren’t Doing It Right


PPC is dead.”. PPC is dying.”. PPC is still alive and well. No, not as many marketers are crazy about it as they once were. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. We’ve collected 30 Shopify PPC optimization tips from them to help you win.

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PPC Lead Generation: If You Want Better Leads, Start Asking Questions

KoMarketing Associates

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue. It’s lead qualification.