NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

FunnelEnvy

SEPTEMBER 18, 2023

A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

PureB2B

MAY 13, 2022

Data analytics has a wider scope and is used not just in a business context. It involves finding the correlation between multiple variables to determine the “why” behind certain results. In fact, data analytics (and associated software) can be a key component OF business intelligence (and associated software).

Analytics 62

Analytics Work Management Marketing Management Allocation 62

NetLine

DECEMBER 20, 2022

Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months. Live Webinar registrations and show-ups are chockful of superb intent data.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. But remember what we learned from last year’s report: Popularity ≠ purchase intent. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

FunnelEnvy

SEPTEMBER 29, 2021

In fact, they’re likely doing other stuff like executing projects, managing their teams, or, after they’ve actually made a purchase decision, implementing the solutions that they selected with no immediate need to find another one. What’s the value of the purchase intent within the buying window?

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Aberdeen

FEBRUARY 12, 2019

Data visualizations can map out data in ways we might not notice otherwise. They can also illustrate correlations we might not have made without seeing them depicted. The Lifespan of News Stories,” a mesmerizing and interactive multi-part data visualization illustrates how news enters and exits the public consciousness.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Porch Group Media

FEBRUARY 23, 2021

Additional areas included: 34% – More online to offline, multi-touch attribution and accurate purchase rate/purchase power data 32% – More digital channel engagement insights 31% – Futurist trends and actionable predictions 29% – Customer voice and direct conversations.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Aberdeen

MAY 31, 2019

The usage of augmented analytics also correlates, rather demonstrably, with enhanced business performance as well. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Figure 2: Driving Internal and External Efficiency. 31% greater year-over-year improvement in employee retention.

Marketing AI 60

Marketing AI Analytics Purchase Intent Customer Satisfaction 60

Aberdeen

DECEMBER 14, 2018

We’ve also found that use of containers correlates with those organizations that are most successful in application development and DevOps. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Good news – It is now possible to know this, with up to 91% accuracy.

Purchase Intent 40

Purchase Intent Correlation Intent Data Intent 40

Valasys

JANUARY 23, 2020

for a well-researched & data-driven approach Adopting a multi-channel strategy Keeping the sales & marketing endeavors integrated & persistent Employing Better Segmentation using Intent Data. Use Intent Data. selected accounts instead of undifferentiated lists Keeping. Optimize the Email Marketing.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Aberdeen

DECEMBER 28, 2018

Once companies capture customer sentiment, this data can be analyzed with the help of machine learning to determine the root-causes (activities) that most closely correlate with creating happy customers and those that correlate with dissatisfaction. Good news – It is now possible to know this, with up to 91% accuracy.

Contacts 40

Contacts Trends Marketing Management Peer-to-peer 40

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

QuanticMind

DECEMBER 17, 2018

The ability to target ads can become even more sophisticated when leveraging third-party behavioral data from web publications that rely on data aggregation tools such as tracking cookies, IP addresses and form fills.

Advertisements 40

Advertisements Advertising Optimization Landing Pages 40

QuanticMind

DECEMBER 6, 2018

Thus, predictive advertising strategically leverages this data to drive a plethora of consumer insights, including: Demographic and behavioral audience data from businesses themselves. Third-party behavior intent data from platforms around the web. Competitor strategy and performance data.

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

QuanticMind

JANUARY 17, 2020

Maximizing Data Insights to Target Micro-moments at Scale. Advertising platforms today offer a huge opportunity to automatically target and convert leads once they show purchase intent. That said, there’s often only a short window of time to target in-market audiences before they make a purchase decision.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Aberdeen

FEBRUARY 5, 2019

Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. QHSE leaders can analyze historical and real-time data to determine patterns driving increased or decreased organizational risk, gaining valuable insights through predictive analytics.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40