SalesIntel
MAY 13, 2024
Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?
Atomic Reach
JULY 27, 2023
Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.
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Influitive
OCTOBER 11, 2015
Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.
ViewPoint
JULY 7, 2015
They are still running lead scoring systems based on activity as opposed to fit to Ideal Customer Profile (ICP). The lead score should take into account the ideal customer profile fit and force the prospecting team to look beyond who filled out the web form and to proactively go after the right buyer.
Champion Communications
FEBRUARY 8, 2023
Revealingly, 49% of the CEOs admitted that their main PR priority is raising their personal profile. The misalignment works both ways. Trying to sell new services to existing clients? Then speak to the sales team about how prospects and leads have received coverage. Then show how content has helped nurture this process.
Convert
APRIL 29, 2022
Everyone has an opinion on whether marketing is an art or a science. In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. You now realize that you have optimized a proxy metric that wasn’t correlated with the revenue-linked conversion this whole time. Here’s why.
chiefmartech
APRIL 11, 2016
Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. An ICP answers the question: what do your best-fit prospects look like, based on your past sales and your most successful customers currently?
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