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What you need to know about social media copyright

Sprout Social

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. With every new wave of social trends come unanticipated legal consequences.

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Facebook recently released a list of its top 20 most-viewed posts. Is there any such thing as a free meme?

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. Entertainment companies can now release series, movies, and songs in different languages to appeal to the local audience.

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Could “Fastvertising” Be Solid Fuel to Power Your Content Marketing?

ClearVoice

After releasing a 30-second holiday spot they thought would resonate with customers, high-end brand Peloton went viral for the wrong reasons in late 2019, taking a ton of heat for a commercial deemed “sexist” by many. It’s also what made the Aviation ad so funny. In this case, the launch itself was a surprise.

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What’s the Big Deal About Open Source Software Licensing Issues? (Asking for a Friend)

Aberdeen

In this particular case, the code in question involved application programming interfaces (APIs) and culminated in the recent 6-2 decision by the US Supreme Court — which ruled that Google’s copying and use of the Java API constitutes “fair use” under copyright law.

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Digital Marketing Competitor Analysis: Guide to Evaluating Competition

Digilant

Study the job sites, job review sites, and press releases. Look at the platform, the number of followers, the frequency and consistency of when they post, and what goes viral. Copyrights? Reviewing your historical data can provide a deeper understanding of how you and your competitors are viewed in the marketplace.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The book was officially released on June 4, 2007. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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