Murphy's Laws of High Tech Copywriting
WriteSpark
APRIL 9, 2013
A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. The subject matter expert who rejects a first draft secretly wants to write the document. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.
Let's personalize your content