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Murphy's Laws of High Tech Copywriting

WriteSpark

A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. The subject matter expert who rejects a first draft secretly wants to write the document. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

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Murphy's Laws of High Tech Copywriting

WriteSpark

A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company. The subject matter expert who rejects a first draft secretly wants to write the document. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

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B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Case Study Writer. White Paper Writer. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Case Studies. White Papers. Case Study Writer. White Paper Writer. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Content Marketing. Sales Materials. Social Media. Working with Writers. Brochure Writer. DIY Overview.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Case Studies. White Papers. November 11, 2008 in Case Studies | Permalink. Case Study Writer. White Paper Writer. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Content Marketing. Sales Materials.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Case Studies. White Papers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Documentation or product development groups.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Case Studies. White Papers. Case Study Writer. White Paper Writer. Templates for Marketing Documents. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Content Marketing. Sales Materials. Social Media. Working with Writers. « Welcome! DIY Overview.