LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
Metadata
AUGUST 23, 2022
A higher cost per click matters a lot less if you’re seeing good conversion rates all the way through to closed-won revenue. Metadata users give more weight to CTAs aimed at lead generation via content (“Download”) and demo requests via sales pages (“Learn More”). *. Note: This data includes Conversation ads.
Let's personalize your content