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7 Opportunities for AI in Media Planning and Media Buying

Bionic

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. Useful AI Tools: Large Language Models Natural Language Processing (NLP) Summarization algorithms 2.

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5 Contingent Workforce Advantages for B2B Marketing

Ledger Bennett

With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent workforce model as an effective staff augmentation pathway to bring the necessary skills into their businesses. What is a Contingent Workforce?

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” You won’t win by trying to defend it all.

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The Responsible Approach to Generative AI

Content Standard

Exercise caution with vendor selection to safeguard your organization from added risk and uncertainty, as many new “enterprise” AI tools are hastily entering the market without oversight or regulation. Meanwhile, creating content using external tools requires careful contingency planning.

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Boosting Law Firm Productivity: The Importance of Specialized IT Support

Valasys

Tackling such potential pitfalls necessitates managed IT services for law firms that provide robust business continuity plans, disaster recovery strategies, and proficient lost data recovery. Managed IT services for law firms to help plan for these contingencies.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

That is why a call for pitches is one of the main steps in ClearVoice’s “casting call” process for new clients who want to hire several writers in a short time span. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. What should you change in your strategies and processes? What can you learn from them? Follow their lead.