Remove Contingency Planning Remove Process Remove Vendors
article thumbnail

Martech in the Apolocalypse

Customer Experience Matrix

The result was a crisis-driven acceleration in the pace of change for corporate systems and processes, and dare I even say culture, as companies were forced to adapt to ever-changing customer expectations, working conditions, and supply chain bottlenecks. It feels a bit silly, but let’s look only at how these affect marketing.

article thumbnail

Marketbright Targets Sophisticated Demand Generation Users

Customer Experience Matrix

I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. These seem pretty minor, although they do insert Marketbright more deeply into the sales process than most demand generation products. Hubba hubba, eh?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ensuring precision and clarity in digital project specs

Martech

Understanding their goals can help you offer a better solution often winning the project in the process. This helps avoid misunderstandings and ensures a smoother, more transparent pricing process. Your project plan should account for these risks. Include contingencies in your proposal to cover these situations.

article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” You won’t win by trying to defend it all.

article thumbnail

7 Opportunities for AI in Media Planning and Media Buying

Bionic

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. With that in mind, let’s dive into seven opportunities for AI to automate media planning and media buying workflows. Useful AI Tools: Large Language Models Natural Language Processing (NLP) Summarization algorithms 2.

article thumbnail

New Healthcare Marketing Research: What Content Types Move Healthcare Buyers

Content Standard

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

article thumbnail

The Responsible Approach to Generative AI

Content Standard

Exercise caution with vendor selection to safeguard your organization from added risk and uncertainty, as many new “enterprise” AI tools are hastily entering the market without oversight or regulation. Meanwhile, creating content using external tools requires careful contingency planning.