Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Forrester 113

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 113

KoMarketing Associates

JANUARY 28, 2020

When thinking about B2B marketing, it can be easy to forget that you’re communicating with the same people that use Google (or other search engines) to discover news on a given topic, check the score of their favorite team’s game, find the lyrics to a song, or locate the nearest location of a specific store.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. The main objective was leads for the sales team. This is lead attribution.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. Incorporate supporting content like guides , case studies, and user testimonials.

Optimization 109

Optimization SEO Marketing Automation Services Work Management 109

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Customer Centricity Is Key. “The Customer is King.”

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. Given that buyers need less solutions content and more value content, this should have a monumental impact on the content strategy of B2B organizations.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Top Rank Marketing

OCTOBER 13, 2023

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. million users and some 1.8

Social Media 106

Social Media B2B Marketing Demand Lead Ranking 106

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. People are the Regulators. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. As an example—. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Only B2B

JULY 24, 2024

State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Conversica

NOVEMBER 25, 2022

It’s no secret that the B2B buying process has changed. Given an organization’s shifting internal panel of stakeholders and the complexity of large-scale B2B deals, Account Based Selling (ABS) has emerged as a profitable sales strategy. So, what exactly is Account Based Selling ? two years ago to 6.8

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

Hinge Marketing

MARCH 21, 2019

For those of you that follow a marketing funnel or waterfall model, lead generation is typically identified as a top of the funnel initiative. The activities, campaigns, and programs are designed to drive sales engagement and opportunities, not just leads, for net new or up-sell/cross-sell deals.

Demand Generation Agencies 128

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 128

Full Circle Insights

DECEMBER 13, 2021

A recent Google search for “marketing attribution” returned approximately 356,000,000 results. But in the B2B marketing solution marketplace, the detailed definition typically elides the difference between campaign attribution metrics and funnel metrics. If you use a last-touch model, the sales email would get the credit.

Marketing Attribution 111

Marketing Attribution Top of Funnel Marketing Management Allocation 111

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. Program Manager @flipgrid. Managing Partner @bread_butterVC. Former @google @RiseofRest. Formerly @Google @YouTube. @CharlesTBetz. Concerned citizen. Personal views only.

Twitter 269

Twitter Startups Work Management Marketing Management 269

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like? That’s a ton!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. But revenue didn’t follow.

Sales Management 104

Sales Management Top of Funnel B2B Lead Ranking 104

Webbiquity

JANUARY 24, 2012

And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. What are the best practices for sharing content on each major social network? Social Media Marketing Tips and Tactics. ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas.

Social Media 100

Social Media Tips Media Best Practices 100

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social. Segment Email Marketing.

Sales Management 92

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 92

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Ambal's Amusings

AUGUST 27, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read. How to Prepare Your Blog for AI-Powered Search.

Marketing AI 78

Marketing AI Forrester Long Tail Marketing Act-On 78

Industrial Marketing Today

NOVEMBER 1, 2010

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #1: Emerson Process Management Experts.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

SnapApp

JANUARY 11, 2018

It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. To quote the blog post that started the conversation around engagement marketing: . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89