Content, Copywriting, Creativity and Public Relations

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. “Aren’t writers just writers?” Objectives.

Copywriting

Copywriting Paid Search Agency Advertising Agencies Content Marketing

Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. The campaign creation process in most organizations can take at least 6-8 weeks to argue about the right strategy, copy and creative.

Marketing AI

Marketing AI Paid Search Agency Work Management Marketing Management

Content Writers on How They Adjusted to a Teamlance Setup

ClearVoice

OCTOBER 9, 2020

But for creative content writers who are used to working on their own schedule, at their own pace, setting their own deadlines, it can be a big adjustment to suddenly be accountable to other people. Her role involves media strategy and relations, as well as content development and overall project management.

Paid Search Agency

Paid Search Agency Public Relations Content Transparency

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies.

Copywriting

Copywriting Public Relations Paid Search Agency Case Study

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

Creativity

Creativity Planning Work Management Marketing Management

10 marketing functions that brands should keep in-house

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Since this is often difficult, there will always be a place for agencies to support brands lacking the resources to create content, engage in conversation and measure overall effectiveness.

Paid Search Agency

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services

How to optimize your marketing budget: Do more with less

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics.

Marketing Budget

Marketing Budget Marketing Budget Creation Paid Content Budget Programs

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. After the interviews, the first thing that became obvious was that not all writers are familiar with content marketing.

Work Management

Work Management Brand Identity Branding Paid Search Agency

The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Reputation management. Speech writing.

PR

PR Paid Search Agency Advertising Agencies Ad Agencies

Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies. ” — HubSpot.

Advertising Agencies

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

OCTOBER 11, 2019

In fact, she says that for the resourceful, adaptable creative, potential opportunities are increasing. “As As consumer publications dwindle and go out of business, there’s going to be more and more branded content. If you want to work in this branded content industry, there are going to be shoutouts of brands.

Brand Identity

Brand Identity Branding Tips Ethics

Three Trends that Spell New Opportunities to Re-Brand Cities

Biznology

DECEMBER 14, 2018

These are the products of creative designers or copywriters, but re-branding must start with the development of the core content and message on what a city brand identity should promise. And it is not a public relations task. Branding is more than a fancy logo or catchy slogan.

Trends

Trends Brand Identity Branding Copywriting

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Content Marketing " by QuickSprout.

Class

Class Enterprise Management Online Marketing Work Management

How to Address Clients When Rates Are Higher Than They Expect

ClearVoice

SEPTEMBER 4, 2020

The more that professional writers, marketers, social media gurus, designers, and other creative industries work for less, the harder it will become to build a sustainable living. Their answers to these questions will determine how many hours will go into the project, allowing Roth to come back with a quote that honors her time. Remain calm.

Consulting

Consulting Click Rate Pricing Price

Recognizing our Agency Partner Founding Members

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Eighty Three Creative.

Advertising Agencies

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management

Work Management Marketing Management Marketing Automation Services Planning

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Freelancers on How They Use Data in Their Careers

ClearVoice

NOVEMBER 21, 2019

In fact, those content marketers, designers, and copywriters who have built the most successful empires have creative metrics and methods of bringing on new contracts by using seemingly insignificant data points. One of the most powerful data points writers and content marketers should use?

Marketing Proposals

Marketing Proposals Public Relations Paid Search Agency Press

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

OCTOBER 4, 2017

Imagine having an army of intelligent assistants doing all your menial tasks – freeing up your time to think creatively and strategically. Assuming Ad Words is still around in a decade, your computer could find optimised keywords, generate content, monitor the campaign in real-time and then send you updates and strategic suggestions.

Marketing AI

Marketing AI Paid Content Work Management Marketing Automation Services

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

Ambal's Amusings

SEPTEMBER 22, 2009

Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies, but unlike most independent copywriters, his career didn't begin with them. Jonathan Kranz's Guest Post. And yet, they are ever more problematic. It will be delayed.

Case Studies

Case Studies Case Study Studies B2B Thought Leadership

7 Key Elements Of Great Business Content

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. The general rule is: the greater the value of your content, the greater the return on your investment.

Copywriting

Copywriting Business Paid Search Agency Buyer Personas

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning

Planning Work Management Marketing Management Marketing Automation Services

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. . Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Make the Logo Disappear. United States License.

Work Management

Work Management Planning Marketing Management Advertisements

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning

Planning Work Management B2B Marketing Marketing Management

The Battle for Marketing Talent in Professional Services

Hinge Marketing

MARCH 16, 2015

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Email marketing is a key platform for nurturing leads, as well as sharing your content and staying connected to your audience.

CMS Development

CMS Development Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning

Planning Email Marketing Work Management Marketing Management

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

We would certainly have shorter meetings and maybe better content. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What is essential? What is just fluff? United States License.

Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Content Marketing vs. Copywriting: What Are the Major Differences?

Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Webinars

Trending Sources

Content Writers on How They Adjusted to a Teamlance Setup

Webinars

Technical Writer or Technical Copywriter? What's the Difference?

What Makes a Great Creative Brief? « The Effective Marketer

10 marketing functions that brands should keep in-house

How to optimize your marketing budget: Do more with less

Writer Roundtable: How Do People Really Feel About Working for Brands?

The Ultimate Guide to Hiring a PR Agency in 2020

Thinking About Hiring a Content Agency? Here’s What to Expect

Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

Three Trends that Spell New Opportunities to Re-Brand Cities

The Rise of the Content Marketer « The Effective Marketer

32 Free Online Marketing Classes to Master Your Marketing Skills

How to Address Clients When Rates Are Higher Than They Expect

Recognizing our Agency Partner Founding Members

Marketing Content That Sells

Marketing Charts and Trends « The Effective Marketer

Freelancers on How They Use Data in Their Careers

Selecting the Right Email Marketing Provider « The Effective Marketer

The Definitive Guide to Machine Learning for Marketers in 2017

B2B Marketers Hold Off on Killing Traditional Media

The Ghost Blogging Debate Done Right

Explaining Social Media

How to Fail at Social Media

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

7 Key Elements Of Great Business Content

WordPress Plugins for Marketers

Top 50 B2B Marketing Influencers On Twitter

Social Media's Next Victim?

Why Sales and Marketing Don't Get Along « The Effective Marketer

How Success is Misunderstood

The Opposite of Advertising « The Effective Marketer

B2B Marketing Summit Shows Old Problems Persist

The Battle for Marketing Talent in Professional Services

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

More Free Marketing Knowledge

new year's resolution: share ideas

how good a boss are you really?

What Trigonometry Has to Do With Marketing?

Marketing Automation Monday is Here!

Aberdeen Shows How to Do Email Marketing Right

The Six Minutes Challenge

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