Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Navigate the Channel

AUGUST 10, 2017

Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Launch Marketing

AUGUST 23, 2023

Every VP of Marketing job description contains a few common threads including: General Duties – A VP of Marketing will work closely with the CMO or C-Suite leadership to establish or refine brand messaging, define an integrated marketing plan that aligns with the company’s vision and strategic goals, oversee or be involved with product development, (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. Do all of the above.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

JULY 25, 2021

MozCon , the world’s leading SEO conference, has typically been a hybrid conference, allowing people at home a discounted ticket rate to watch the recorded version of the event after it has wrapped up. Moz understands the SEO advantage of repurposing old event footage into promotional material to market their next event.

Examples 111

Examples Enterprise Management Work Management Conference 111

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Analyze this to start forming your marketing messaging.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. More COVID-19 Coverage.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

TrustRadius Marketing

SEPTEMBER 5, 2018

A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

B2B Marketing Directions

FEBRUARY 20, 2021

To produce webinars that are both great marketing events and great learning events, marketers need to be as meticulous in planning the educational aspects of a webinar as they are in planning the marketing aspects. Professional teachers have used lesson plans for decades to organize their classes.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Content4Demand

MARCH 2, 2021

The benchmark report lists the top 2021 B2B marketing priorities: In fact, when it comes to where B2B marketers are putting their money, 61% said ABM was seeing increased budget prioritization followed closely by content marketing at 60%. It looks like B2B marketers want the best of both worlds, and so do attendees.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Marketing Insider Group

JANUARY 29, 2020

Celebrities and big names can be a huge marketing bonus for certain events, but they’re not necessary for every event. Remember you’re marketing your event to potential speakers as much as you are to potential attendees – make sure you have a solid marketing plan in place before making contact.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Zoominfo

OCTOBER 5, 2021

And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Hubspot

APRIL 13, 2021

This will incentivize your audience to sign up for your event early. Additionally, this will give you a good idea of how to continue promoting your event -- are people interested? Is your current marketing plan working? Participate in content marketing. Create event-specific branding. After the event.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Marketing Insider Group

OCTOBER 22, 2019

Now let’s look at how events are such a huge part of an effective Content marketing strategy! It may sound backward, but live events could be what your current marketing strategy is missing, and they don’t have to be a massive production to plan and run. Using Events in Your Content Marketing Plan.

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

SnapApp

AUGUST 22, 2018

But interactive content also provides marketers with the opportunity to ask key sales qualifying questions that will help you qualify your leads without sending them to your sales team to cold call before they are ready to have a sales-led conversation. Let’s look at a few common examples: Webinars. See the app in action.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. .

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SnapApp

AUGUST 22, 2018

But interactive content also provides marketers with the opportunity to ask key sales qualifying questions that will help you qualify your leads without sending them to your sales team to cold call before they are ready to have a sales-led conversation. Let’s look at a few common examples: Webinars. See the app in action.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Kapost

APRIL 6, 2016

Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Inbound marketing (blog content, SEO, social media). Event marketing. Sales and business development salaries. And the list goes on.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Adobe Experience Cloud Blog

JUNE 26, 2015

Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Have your intern pull lists for review.

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

SWZD

AUGUST 5, 2019

He moved from the agency side to working directly at EMC in B2B Tech marketing. At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

FEBRUARY 27, 2024

Types of marketing campaign channels include: Social media marketing Email marketing Influencer partnership marketing Content marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Guerilla marketing Event marketing Direct mail marketing Mobile marketing Offer And finally, your offer is pivotal to your campaign, serving as the catalyst (..)

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Vidyard

JULY 11, 2016

We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event?

Video Marketing 50

Video Marketing Budget Programs Case Study Case Studies 50

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Traditional Marketing Channels.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel. Possibly the most ubiquitous B2B content marketing practice is blogging.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

Webbiquity

JANUARY 26, 2021

But as search engine algorithms evolved (changing content marketing and making social bookmarking less helpful), a handful of social networks grew dominant (especially in the B2B space), and reputation management became largely reduced to LinkedIn and Twitter (plus maybe PeopleBrowsr and about.me ), the WPO model had to adapt as well.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363