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The future of customer experience lies in first-party data by Treasure Data

Martech

However, walking the line between data and privacy can be challenging without the right strategies. Triple down on privacy In an era where privacy is no longer confined to specialized conferences but is part of everyday consumer conversations, it’s crucial to understand the evolving landscape.

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

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What is the International Association of Privacy Professionals? Why Should Marketers Care?

ANNUITAS

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. As you experiment with intent data, remember to remain mindful of consumer privacy.

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Event compliance: busting 5 myths in the pharma industry

SpotMe Blog

Especially given that 96% of HCPs say they would benefit from more virtual HCP events and conferences (MedData Group). And they have clear and accessible GDPR-compliant privacy policies in place so that, if audited, pharma companies can show complete transparency with how data is processed at their virtual or hybrid events.

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Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need

Hubspot

Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Last week, Zuckerberg answered similar questions before the European Parliament's Conference of Presidents in Brussels. Unriddled: The Tech News You Need.

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Facebook Will Require Issue-Based Ads to Be Labeled

Hubspot

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency Loves Company. election ads.