Adobe Experience Cloud Blog

DECEMBER 13, 2017

If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. Now, the second step of Chrome’s changes is upon us. And this one is expected to have a much broader effect.

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

Adobe Experience Cloud Blog

AUGUST 20, 2013

Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. Note to self–we will need to tweak the list of company names later.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Peer-to-peer Automation 48

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.

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Account Based Marketing ABM Ideal Customer Profiles B2B 58

Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Understand what you have and what you lack in terms of company data. Guess what? It is not (and never will be) perfect. And don’t forget about your Customer Success team!

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

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Account Based Marketing Top of Funnel Work Management Marketing Automation Services 60

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. When your enterprise adopts marketing automation , it unleashes the power of marketing. Step One: Lock in Top-down Organizational Alignment.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. Howwever, we will mainly be discussing the impact of machine learning on marketing. Why is machine learning important to marketers?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SmartBug Media

DECEMBER 17, 2020

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. It’s time to sync your Salesforce account with Marketo. By integrating Salesforce in Marketo, you gain more control over your contacts, align your sales and marketing teams, and simplify the jobs of marketing strategists.

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Marketo Lead Scoring Lead Ranking API 82

Content Standard

DECEMBER 13, 2016

If a content marketing program can pay for itself through content monetization, that’s more money the company can redirect to other marketing efforts. That said, if a company decides to increase marketing ROI through content monetization, it has a lot of options beyond serving annoying display ads alongside web content.

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Allocation Paid Search Agency Ads Brand Identity 40

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies?

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. Sales intelligence tools are capable of monitoring millions of data points to identify key sales triggers that can enable sales and marketing teams to stay ahead of competition.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Buyer Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

LeanData

MARCH 30, 2022

Every company’s Salesforce instance is the hub or “system of truth” that connects other platforms, like Marketo for marketing automation, 6sense for organizational intent data, or High Velocity Sales (HVS) for structuring cadences and streamlining sales/marketing touch points. The Important Role of IT.

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Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

ViewPoint

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

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Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

Content Marketing Institute

NOVEMBER 1, 2018

Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. HANDPICKED RELATED CONTENT: 4 Google Analytics Reports Every Content Marketer Should Use.

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Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Heinz Marketing

OCTOBER 22, 2018

We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops. We’ve got a great company that came to us. Paul: What. You’re kidding me?

Sales Management 65

Sales Management Top of Funnel Marketing Automation Services InsideView 65

SmartBug Media

OCTOBER 8, 2019

We can start by defining what sales enablement looks like for your company. For your company, a sales enablement strategy could encompass one (or more) of the following goals: Shorten the sales cycle. Improve trust and brand strength in the market. Break out into new markets. Company Focus. Reduce client churn.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Perkuto

JULY 31, 2019

Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. The struggle between sales and marketing is real. And what’s the one thing your team should do before setting up a lead scoring program in Marketo? Don’t feel pressured to be locked into your lead scoring model.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 40

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And eventually that company was acquired by Oracle.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. When prospects look on your resource page for one product line or in a particular market segment, they may also notice content that addresses other questions they have. Some Examples.

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Resources B2B Thought Leadership Advertising Agencies Content 48