Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Exo B2B

APRIL 30, 2024

And not like: “I use social networks as a priority for my online content distribution strategy” A bad decision, especially if you create your content on platforms such as LinkedIn, Facebook or Instagram. Digital events (44%) Podcasts (30%) Microsites (29%) The graph on the right shows the most popular paid advertising channels in 2023.

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Microsites. Don’t Overlook the Power of LinkedIn. Whitepapers. Case Studies. Social Media. Industry news. Final Thoughts.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Marketing Insider Group

JULY 30, 2015

I was visiting with a mid-sized company this week. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ I had a similar experience recently with another large company. Whether we are developing one asset (a white paper, video, etc.)

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Patsi Krakoff ( @Patsiblogsquad ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. Amplification (done well) is like singing that song into a microphone.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Here are just a few of the offerings that a content company may provide to help businesses take advantage of ABM. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Valasys

DECEMBER 20, 2019

While some companies are gearing up for a major transformation that will alter nearly everything about the company, others might just start by addressing smaller areas within the organization at a time. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Microsites (44%). When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Decide which platforms will work best for your company.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. A more static website or series of microsites. These make great social updates for Twitter or LinkedIn.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Webbiquity

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

job title), firmographic criteria (such as location or company size), technographic data (whether they use a competitor or a complementary solution), or how closely they match your ideal customer profile (ICP). Once you’ve identified those challenges, you can share that content across multiple channels, including LinkedIn.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. White Papers. How cool is that?!

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168