Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

JUNE 27, 2018

Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. Here are the five most critical components of successful lead-capture forms.

Lead Capture 97

Lead Capture Sales Qualified Leads Privacy Policies Top of Funnel 97

Stevens & Tate

MAY 14, 2021

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

Landing Pages 59

Landing Pages Conversion Rate Conversion Opt-out 59

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. Start by creating more relevant lead magnets.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 209

Scoop.it

DECEMBER 1, 2020

The question is, then, how do you balance created vs. curated content for the best lead capture impact? Maximizing Leads Driven by Created Content. Content creation for lead generation isn’t a one-and-done event. You need to keep promoting your content and nurturing the leads that it generates.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

LeadSquared

FEBRUARY 25, 2019

Without a lead capture form to collect their information, there’s no way for you to continue growing your relationship with them. But, lead collection gives you a way to continue the conversation long after your website visitors leave. Using lead forms on your landing pages can be powerful tools to fill your sales funnel.

Lead Capture 52

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 52

markempa

JUNE 11, 2012

In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. The goal of the page was to capture a lead. Click to enlarge.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

NuSpark Consulting

JANUARY 12, 2012

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Golden Spiral

NOVEMBER 11, 2016

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. A lot of our martech is focused on the last two: Demand capture (e.g.,

Marketing AI 128

Marketing AI Work Management Effectiveness B2B Marketing 128

LeadSquared

AUGUST 27, 2013

Your landing page copy can either break or seal your deal…it decides whether a visitor converts into a customer or bounces off your site. Since you have just a few seconds to grab their attention, your landing page copy should not only be enticing, it should urge visitors to take the next step. How do I get it?

Landing Pages 52

Landing Pages Tactics Lead Capture Keywords 52

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. What email tactics should you use to increase lead generation? Here are some key strategies to consider: 1.

Lead Generation 107

Lead Generation Lead Ranking Tactics Lead Scoring 107

Unbounce

NOVEMBER 14, 2021

Every company runs on the people who use their product or service. One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Line Up Your Landing Pages With the Buyer’s Journey.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

LeadSquared

MAY 3, 2013

Not too long ago, life was easier for Facebook marketers; they could custom land the page visitors to a static page, and drive them to an action (for instance, liking their page, or even filling in a form), in return for something desirable (like Lead Capturing etc.). It redirects you to a Facebook page.

Lead Capture 52

Lead Capture Facebook Landing Pages Marketing Qualified Leads 52

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. At its core, ClickFunnels is a company that tries to help you with all of the above.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

Landing Pages 52

Landing Pages Facebook Tools Template 52

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Webbiquity

AUGUST 1, 2019

Zapier : Though it isn’t, strictly speaking, a lead generation tool, Zapier helps by enabling you to connect different cloud-based tools. WPForms : This is another tool to generate more leads. Integrate the drag-and-drop forms with different lead capture tools. Conclusion.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Personalize your lead capture process.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. Ask yourself, what the purpose is.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Who Handles B2B Lead Generation? Once your page is built, the name of the game is optimization.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Inbox Insight

OCTOBER 19, 2023

Key components of a lead generation strategy A lead gen strategy requires several key components to be successful. Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? In this post, we have included the rest. Question 1. Question 3.

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. Do I want the viewer to book a meeting with me?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Hubspot

MARCH 27, 2023

One thing that can really move that web presence (and your purchases further) is your own company website. For example, a website designed to sell online services needs to include: pages detailing the services available, CTAs, photos, and videos. Perfect your landing page.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. All these facts and figures make it clear that email marketing can work as a great tactic to enhance your subscriber engagement and get more qualified leads for your business. . Lead capture tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

SnapApp

SEPTEMBER 2, 2015

If a deal goes sour, or proves to yield low ROI for a company, the employee’s standing or security could be in danger. Calculators limit risk by offering tangible facts that ground the conversation and assure leads that they are on the right track. According to the Seth Godin , risk aversion is the biggest deterrent in B2B sales.

Lead Capture 48

Lead Capture Lead Scoring Lead Ranking Budget Programs 48

SendX

JUNE 10, 2020

It allows mail campaigns optimization based on 30+ parameters You want a huge variety of forms and landing pages You want excellent customer support. It is an affordable tool if you want to send out basic automation sequences, segment your contact , edit landing pages, and more. You want to do something creative.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Optinmonster

FEBRUARY 18, 2021

It’s the first thing people see when they land on your site. You can use splash pages for many purposes such as: Highlighting your best website content. Updating important company information like new business hours. But you likely know about these benefits and are wondering, “How do I create a splash page in WordPress?”.

Conversion 65

Conversion Landing Pages Work Management Best Practices 65

SalesIntel

DECEMBER 11, 2023

This detailed guide will help you learn: Common Mistakes in B2B Lead Capture Using Data Enrichment to Amplify Your B2B Lead Generation and Lead Management User Experience In Lead Generation Using Longer Forms vs. Shorter Forms The Future of Lead Management: AI and Data Enrichment FormsIntel: the Future of Lead Enrichment Diver deeper below.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40