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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” ” The second question should be, “How can I use this information in my own marketing efforts?”

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9 Promising FinTech Startups You Should be Watching

Envy

This pioneering company began creating its SaaS platform for smart document management well before the advent of GDPR and ESMA regulations. In simpler terms, ClauseMatch offers file sharing capabilities with unparalleled security that meets all stringent financial regulatory requirements. 2012, London Twitter: @ClauseMatch.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Note: This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. Companies can sign up to sponsor nonprofits through these apps.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

At Neiman Marcus, for example, the company had to find ways to engage with people with less effort and greater personalisation. If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Snapchat has enjoyed a fast, shocking rise from social newcomer to social platform giant.