ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. These medical professionals have used social media and video to share perspectives. .” It needs to be current, comprehensive, and easy-to-navigate. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

MAY 21, 2020

Furthermore, it deals with infographics, website copy, video, and animations. It told to ban body odour through comical storytelling. Big Spaceship is an agency that blends stories, systems, and communities to deliver excellence. The original video content became the best performing video for the brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

OCTOBER 8, 2015

Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community. Cornerstone models innovative communication in every stage of its sales funnel, overturning HR’s reputation for vanilla content. They keep it personal.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. Two words— timely and timeless.

Social Media 97

Social Media Media Generation Work Management 97

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. It was the 2017 winner in the "Video for the Web -- Travel" category. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Integrated B2B

MAY 23, 2013

I was recently reminded of this when a LinkedIn message sent to members of a client’s online scientific community led with a large headline proclaiming that Tom Cruise was up to new tricks that the email recipient just had to know about. not by using someone’s iPhone camera, which just makes your company look like a bunch of amateurs).

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Hubspot

MARCH 18, 2018

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. Takeaway for Marketers. 5) Deloitte University Press.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Take a look at this interesting video treatment of words playfully telling a serious story. My 5 favorite B2B marketing numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

JANUARY 5, 2016

To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Like Herschel Supply, consider how your brand can use social media to create a community, not simply a list of followers. Unsure how your B2B brand could use storytelling to market your product?

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Standard

FEBRUARY 18, 2015

The other day, Scoop.it’s Director of Community and Content Ally Greer reminded me to watch my favorite movie of all time: Big Fish. For a long time, brands stuck to straightforward writing and storytelling: They introduced a product or service, and then plainly explained its benefit to the buyer. End of story.

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Microsites. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Microsites. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. Visitors to the Upstanders website can also fill out a form to nominate someone who’s making an extraordinary impact in the community.@Starbucks’

Examples 99

Examples Marketing AI B2B Marketing Content Marketing 99