ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. B2B Marketing Exchange. Sponsor: PubCon. Location: New York, New York.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

JUNE 24, 2019

Koch Communications. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations.

Advertising Agencies 69

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 69

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

SmartBug Media

MARCH 19, 2020

More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Video Brewery is a great resource for finding freelancers to create custom videos for your business, and it is also an excellent source for video marketing education. Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense? “Right&# and “Wrong&# is probably too strident.

PR 162

PR Social Media Paid Content Media 162

PureB2B

FEBRUARY 25, 2018

It may be due to network problems, full mailbox, or invalid email address. Your marketing email will always contain an offer, be it through educational or promotional content. The important thing is to communicate the value of your product or service offering. Education and Training. Public Relations.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

It may be due to network problems, full mailbox, or invalid email address. Your marketing email will always contain an offer, be it through educational or promotional content. The important thing is to communicate the value of your product or service offering. Education and Training. Public Relations.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Sword and the Script | B2B

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. You have to fish where the fish are, right?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

JANUARY 17, 2012

Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Each social network is different.

Social Media 28

Social Media Cost Social Marketing B2B Marketing 28

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Optinmonster

DECEMBER 3, 2023

Attract the community that is unfamiliar with your business. Educate those committed to making a purchase. Social Networking and Publishing Consumers today rely on their social networks to find advice, referrals, and reviews. Social media can also indirectly impact your search engine rankings.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

B2B Marketing Savvy

AUGUST 25, 2009

A short Twitter history lesson: created in 2006; tipping point seems to have been the South x Southwest Ffestival in 2007 20K to 60K ranked as ranked Twitter as the third most used social network (Feb09); Twitter was used by candidates in the 2008 US presidential campaign; and in March 2009, Doonesbury began to satirize Twitter.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Seriously honored to be on here.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Our job is to educate a marketplace to be objective driven.’What At the end of the day however, does it matter? You can call it ButterCRM Frosting for all I care.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All Tons of applicability for social networking. All of us have influences.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 17, 2012

Jay : Today we have a fantastic guest, Lauren Vargas, who is the social media head of Aetna, joining us on the show. Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Sword and the Script | B2B

DECEMBER 28, 2022

More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. You’re likely running educational webinars or speaking at industry conferences. Include photos or even a short video. Thanks for the great article. Mashable (blog) [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

SnapApp

AUGUST 31, 2017

Millennials value educational content without heavy company or product mentions. Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Education over advertising. Millennials value educational content with minimal product or company mentions.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Golden Spiral

DECEMBER 3, 2021

Pull one or more quotes and one or more statistics from each article, podcast episode, and webinar to create “quote cards” that can be used on social networks. Ask your art department to create a design template so that they can output the optimal sizes for each network. Public Relations. Here are ten suggestions.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Convince & Convert

JUNE 7, 2010

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sprout Social

MAY 1, 2017

When something is trending, going viral or simply in the news, you can use these topical events to bring new traffic to your social networks. Follow our social media policy guide so you’re not only prepared, but educated on what can cause a problem. Jump on Current Events & Topical Subjects. TheMasters.

Social Media 110

Social Media Media Work Management Network Marketing 110

Golden Spiral

NOVEMBER 6, 2018

Customer Service: More than ever, clients depend on social media for customer service, especially for quick questions and status report updates. Public Relations: Control your voice and your message , and take it directly to your clients and prospects. Communities rely on Twitter for up-to-the-minute information.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. The game is going to change in a big way very soon.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

NOVEMBER 26, 2013

Choose Outlets That Provide a Bio Page for the Contributor with Social Links. Having a profile or page on the guest blogging outlet of your choice gives you a chance to showcase who you are and start building a community when those who like your post either follow you on social media or head over to your website/blog.

Tactics 153

Tactics SEO Blogger PR 153

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. That's all. Just compliments.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this? Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129