article thumbnail

How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. These strategies are positive for the online community, and support readers, publishers, practitioners, and Google all at once.

Domain 98
article thumbnail

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

SEO 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Open Site Explorer Domain / Page Authority, mozRank, and mozTrust. Website’s number of domain-specific links (via Open Site Explorer).

article thumbnail

An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Paid Links.

SEO 74
article thumbnail

The Correlation Between Authoritative Links and Ranking [SEO Study]

Moz

We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis.

article thumbnail

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. I think that''s okay, but this strategy shouldn''t be 100% of your efforts (Note: I''m not talking about community-driven sites. As Cutts hints, don''t "cold call/email" a request for authorship.

article thumbnail

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity

Answering questions in such a way that you offer real value while also subtly promoting your business and nudging them towards your site (links to your domain are fine, as long as they are topically relevant). It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience.

Promotion 290