Marketing Insider Group

DECEMBER 1, 2010

We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. May be, the notion ‘planning’ is not quite relevant. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? So what did we do? Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Buyers want to know you understand them and that you’re relevant to their specific needs. They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How do you build your library of relevant lead nurturing content? You might also find value in my recent webinar on lead nurturing relevant.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Show Agenda How is six sigma relevant to the sales and marketing process? Show Agenda How is six sigma relevant to the sales and marketing process?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Create a plan to add value every time you touch your future customers with relevant ideas, content and resources.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

FEBRUARY 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During each call your goal is to be a trusted advisor, and not simply focused on whether they are ready to buy.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Martech Advisor

JANUARY 16, 2020

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. Cold Calling. Cold calling or telemarketing is known to be the most notorious form of communication. Use LinkedIn for Lead Generation. Image source: The Drum.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The key is that you need to listen first, ask the right questions, participate and be relevant.

PR 120

PR Lead Generation Rules Generation 120

Belkins

SEPTEMBER 20, 2019

From those buyers, 42% of them prefer to explore products of interest through blogs, while 52% of buyers use LinkedIn for getting more data about the potential vendor and their services. your decision-maker) and craft a unique value proposition that would be relevant to the interests of the company. What should you do? Gather data.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And interestingly, those who do have good, relevant content lock it up behind registration pages.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Relevant content is key. You have given me useful and relevant ideas around this issue. Relevant content is key. Is this worth doing?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales content is most relevant in the later stages of the buying process. Sales content is most relevant in the later stages of the buying process.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Is your lead generation strategy tailored, relevant and meaningful to each person involved in the buying process?

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They continually seek out other relevant resources that could possibly help their clients. You begin by being genuinely interested in their business.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Lead nurturing keeps the conversation going with relevant and meaningful personal touches regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont for get your audience wants information that is relevant and meaningful. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An average web user could care less and most don’t see it as relevant. An average web user could care less and most don’t see it as relevant.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It must be relevant! It must be relevant! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Marketing Graham

DECEMBER 30, 2020

There is some debate about whether LinkedIn is a job board or social media platform, either way, it’s a great B2B channel – but it’s expensive. Sponsored Content (posts and videos) on LinkedIn have been less successful – I’ve seen people quote an average click rate of 3% , I’m getting between 0.2%

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Heinz Marketing

APRIL 22, 2019

The second thing is you find is, you have junior telemarketers reading from scripts, following a cadence, it might be provided by some technology solution. I know that’s on my Linkedin profile. It allows you to get to know their needs better and have more relevant conversations. I say, “you went to NC state”.

Top of Funnel 63

Top of Funnel PointClear Work Management Marketing Management 63

Valasys

DECEMBER 13, 2019

The above steps are followed by still vital ones such as considering the distribution models, such as email, telemarketing, and third-party sites that reach to the buyers who want to engage. Marketers can start matching their best content with the most relevant prospects for their businesses to thrive & bolster.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The content does not have to be flashy, just relevant.) Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He goes on in the post to talk about how to use your relevant and educational content as part of the lead nurturing mix. The reward?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in a complex sale, Im sure youll find a few of the 9 1/2 tactics on lead generation relevant. Dont ask for too much too soon.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In addition, they found that phone calls aka telemarketing is the single best way to qualify leads and provide some great tips on how to do it right.

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120

Valasys

APRIL 4, 2023

I know what you might think – “Ugh, telemarketers, no thanks!” ” But don’t worry; I am not talking about bombarding people with annoying calls. You often overlook the power of LinkedIn as a lead-generation tool. You should even be personalizing your calls to action. Don’t believe it yet?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52