Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Therefore, incorporating personalization into marketing efforts becomes essential.

Telemarketing 92

Telemarketing Marketing Management B2B Marketing B2B 92

Televerde

OCTOBER 22, 2019

Ah, cold calling. While it’s not exactly America’s favorite pastime (63% of salespeople say cold calling is what they dislike most about their jobs ), it’s been an integral part of sales and marketing since man uttered the first elevator pitch. The conversation only got weirder from there. By: Jennifer J. “I

Cold Calling 60

Cold Calling Demand Generation Agencies Telemarketing Demand Generation 60

The Mx Group

JANUARY 31, 2018

We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. What are some other areas, beyond the examples you gave in the webinar, where you would encourage B2B companies to implement telemarketing?

Telemarketing 48

Telemarketing Demand B2B Account Based Marketing 48

markempa

FEBRUARY 20, 2009

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

Cold Calling 120

Cold Calling Lead Generation Lead Scoring Lead Ranking 120

Valasys

FEBRUARY 22, 2019

Before an effective connection can be made by the sales team with a prospect, there needs to be someone who should be able to establish an appointment for both the sales rep and the customer in order to help the sales call to take place. To start any business relationship, you need to first engage with the prospect on a personal level.

Cold Calling 45

Cold Calling Enterprise Management Work Management Lead Ranking 45

The Mx Group

JUNE 4, 2018

With all the advantages technology provides these days in terms of marketing automation, efficiency, speed and data availability, there’s still no guarantee that, as a senior marketer, you’re bringing in enough B2B leads each quarter to meet your goals. An older-school technology — telemarketing.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

Adobe Experience Cloud Blog

AUGUST 31, 2015

Author: Chris Gillespie When is the last time that you were cold called? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. To my surprise, he called back the next day, only to have basically the same conversation all over again… really?!

Cold Calling 48

Cold Calling Thought Leadership Telemarketing Marketo 48

Only B2B

FEBRUARY 24, 2023

It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. B2B appointment setting is the process of scheduling meetings between sales representatives and potential clients or prospects. Place cold calls to the list of buyer personas provided.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

Valasys

DECEMBER 4, 2019

Nevertheless, cold calling has always been an indispensable element of prospecting. With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? Cold calling is effective.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Only B2B

APRIL 13, 2022

It’s also crucial to every prospect you speak with, so you want to make sure you capture your target contacts at the right moment. Don’t make cold calls to potential customers while you’re eating supper. If it’s dinnertime where you are, your prospect may be up beyond 8 p.m. Do Your Homework.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

DiscoverOrg

FEBRUARY 19, 2016

There’s no doubt that today’s marketing landscape is lauding the growth of digital marketing in the realm of inbound channels such as social engagement programs, SEO, and content development. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. B2B lead generation falls into the traditional umbrella of marketing.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. These teams of marketers help you create awareness and a strong community around your brand. B2B lead generation falls into the traditional umbrella of marketing.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. 10 Advantages of Appointment Setting : 1.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

ViewPoint

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Only B2B

JUNE 2, 2022

If you’ve been in marketing or sales for more than a decade, you’ve probably heard the phrase “cold calling is dead.” Despite this, many of the most successful companies are still cold calling in 2022, and they aren’t going away anytime soon. Is cold calling still a viable option?

Cold Calling 118

Cold Calling Ideal Customer Profiles Telemarketing Work Management 118

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Unbound B2B

JANUARY 10, 2023

The cost-per-lead acquisition is different for every business based on size and market competition. Lead generation is one of the most critical aspects of a marketing strategy. Lead generation does not focus on conversion – even when people visit your site and fail to take the action you want, they become leads.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

SalesIntel

JULY 30, 2021

Top Whitepaper of the Month: Determining the Return on Investment for Your Marketing Strategy. As businesses adopt modern sales and marketing strategies, they need these elegant solutions to make them work. The sales intelligence market size is expected to grow from $2.0 Top eBook of the Month: B2B Sales Playbook.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Valasys

MAY 8, 2019

The entire process of reaching the right set of decision makers (potential customers) / influencers & generating sales conversions by fixing appointments is imperative to bolster the revenue of B2B companies & is accomplished by B2B appointment setting services. The Function of the B2B Appointment Setting Service. Conclusion.

B2B Sales 49

B2B Sales Sales Leads Top of Funnel Service 49

PureB2B

MARCH 13, 2017

This is why inbound marketing strategies are so effective. Since the use of inbound marketing has flourished, a lot of marketers have been taking outbound marketing tactics out of the equation. But contrary to what many believe, outbound marketing is not dead. As they say, out with the old, in with the new.

Lead Generation 88

Lead Generation Lead Scoring Lead Ranking Generation 88

SnapApp

OCTOBER 28, 2015

Marketers have a lot of how questions when it comes to demand generation: How do we connect with our target audience? Personalization is not just adding someone’s name to a marketing email — it’s so much more than that. In marketing, you want to give something to your audience. How do we drive sales? Are they the decision maker?

Work Management 48

Work Management B2B Marketing Personalization Marketing Management 48

OutboundView

JUNE 30, 2019

It’s 2019, and there’s a sleuth of B2B sales prospecting tools out there, each more promising than the next. There are four types of sales prospecting tools that I believe every team should have available, and can’t be successful without them. B2B Prospecting Tools Pyramid. Image Source: Outboundview. Contact Database Tools.

B2B Sales 31

B2B Sales Work Management Marketing Management Tools 31

PureB2B

MARCH 13, 2017

This is why inbound marketing strategies are so effective. Since the use of inbound marketing has flourished, many marketers have been taking outbound marketing tactics out of the equation. But contrary to what many believe, outbound marketing is not dead. In 1999, Seth Godin coined the term Permission Marketing.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Valasys

NOVEMBER 6, 2018

Cold calling is one of the most tried and tested way that has existed in sales to get in touch with potential customers. When salespeople conducts a call for solicitation of business from prospects that have shown no prior interest in the offered products or services it is called cold calling.

Cold Calling 74

Cold Calling Telemarketing Lock-In Marketing Prospects 74

SugarCRM

JANUARY 19, 2016

You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. As a result, marketers have had to adapt, and that’s where inbound marketing was born.

Inbound Marketing 50

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 50

Televerde

FEBRUARY 8, 2019

The demand for inside sales services is booming, especially in the B2B market. For decades, businesses have been employing salespeople to conduct face-to-face meetings with prospects to close deals. A common misconception regarding inside sales is that it is essentially telemarketing, but this is not the case! Background .

Lead Ranking 40

Lead Ranking Peer-to-peer Lead Scoring Telemarketing 40

Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. Content that guides prospects looking to create a short list of solutions can be particularly effective in these programs. You become another cold call or email blast.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As we all know, tech buyers are a notoriously tough crowd to cold call. Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JUNE 29, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He writes, "Marketing is a lot like farming. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Conversion Rate 120

Conversion Rate Lead Generation Generation Conversion 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Landing Page Handbook: How to Raise Conversions NEWS Alert! I got a copy of the handbook and finally had a chance to read it.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « On Lead Nurturing: Looking for a "hot" date?

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im sharing part of our conversation so that other readers may benefit. " I told him this is a challenge that a lot of marketers face.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Heinz Marketing

APRIL 22, 2019

By Matt Heinz, President of Heinz Marketing. Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s live every Thursday at 11:30 a.m.

Top of Funnel 63

Top of Funnel PointClear Work Management Marketing Management 63