Ambal's Amusings

AUGUST 27, 2010

On the business side, one noteworthy example of content is the white paper Ten Ways to Generate Higher Returns from Your Investments in Innovation from product lifecycle management software vendor Sopheon. Keeping a Closer Eye on Content ROI – CMO Council. How to put the "Viral" in B2B Marketing Viral Campaigns?

Work Management 100

Work Management Marketing Management B2B Business 100

chiefmartech

DECEMBER 16, 2015

On Tuesday morning, we’ll open up with a presentation by Ram Krishnan, SVP & CMO at Frito-Lay North America on Frito-Lay’s D3 Convergence in Marketing: Design, Digital, and Demand. There will be more marketing tech brilliance jammed into the Hilton San Francisco Union Square than in any other city block in history.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Like Be the first to like this post. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Martech

FEBRUARY 13, 2023

Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. Thinking a company can just create a product in a vacuum and it will go viral is unrealistic. The “growth at all costs” mindset where capital was cheap is in the rear-view mirror.

Enterprise Management 104

Enterprise Management Marketing Analytics Tools Work Management Marketing Management 104

NetLine

MARCH 14, 2018

Content syndication is a way to amplify the results we get from content marketing to levels that were not really possible before (with the exception of, perhaps, something going viral.) The CMO at my last company was a favorite. It allows content marketers to get so much more from the great work they are already producing.

Paid Search Agency 68

Paid Search Agency Planning Marketing Automation Services High Quality Lead 68

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” I know exactly what you’re talking about, though.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 12, 2011

Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Why Not Be The CMO Of Everyone? Top 20 social media monitoring vendors for business by Socialmedia.biz. Social Media Monitoring.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. The answer of course is 57.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

JUNE 6, 2011

He said, “Few communities appear ex nihilo at the behest of a technology vendor.”. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. ” According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

6sense

AUGUST 24, 2017

I’ve not only worked alongside Jason, Sanjay and Kyle Christensen, our new CMO, at Responsys, but I’ve also witnessed Viral and Amanda in action and knew they had the technical chops to sustain and extend the market momentum they had already achieved for 6sense. Sanjay : In the age of technology, information isn’t democratized.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48