Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Media 108

Media Advertising Agencies Paid Search Agency Forrester 108

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Ads Enterprise Management 96

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Carrying and inputting CRM data across multiple touchpoints. Why bother?

Digital Experience Platform 93

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 93

Martech

AUGUST 23, 2023

Consider a mid-sized ecommerce company eager to enhance its digital presence in the sustainable fashion industry. By gaining a deep understanding of the customer journey across diverse touchpoints, businesses can craft and deliver personalized experiences, deepening engagement and building lasting loyalty. You know who they are.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. The CMO Balancing Act. Happy Skimming! Off-The-Rack Personalization. Quick-Take: There is much hype about email personalization. At that, email is the leader.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

KoMarketing Associates

FEBRUARY 4, 2020

But many times, traditional eCommerce platforms limit creativity with restrictive templates and formats. What if there was a way to bypass the limitations of traditional eCommerce and easily create content that best suits your business allowing full design control? Headless eCommerce follows the same idea. Save Time and Effort.

eCommerce 157

eCommerce Enterprise Management B2B Marketing Work Management 157

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. Thank you to the CMO Council for interviewing me on these topics.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

Convert

MAY 10, 2022

With ecommerce, a time will come when you need your online store to do more than it already does. In your search for the best Shopify theme to meet your ecommerce goals, you’ll find hundreds and even thousands of options – free and paid — free and paid. Don’t throw it all into your ecommerce store just because you can.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

illumin

OCTOBER 1, 2019

For the sixth year in a row, Seraj Bharwani, our Chief Strategy Officer, moderated the Advertising Week CMO Panel and this year’s was one of our most successful to date with the CMOs of leading DTC marketers. Gil Efrati, the CMO of Resident Home discussed the keys to success for his business.

Multi-Channel 40

Multi-Channel CMO Paid Search Agency eCommerce 40

Porch Group Media

NOVEMBER 19, 2020

In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt that driving measurable growth was the primary mandate of marketers today.

Webinar Metrics 59

Webinar Metrics Marketing Management Multi-Channel Marketing & Strategy 59

Convert

MARCH 2, 2022

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. eCommerce stores are kinda slow by default, due to the sheer volume of pages and products.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Ideally, a prospect targeted by a multichannel marketing campaign would get a seamless experience across all the different touchpoints.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Convert

MARCH 2, 2022

While CRO focuses on increasing the conversion rate at a particular touchpoint and the numbers wildly differ based on the goal, let’s take a look at visitor-to-customer conversion rate benchmarks for a minute. eCommerce stores are kinda slow by default, due to the sheer volume of pages and products.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

SnapApp

OCTOBER 3, 2017

Triblio | CMO. . . Orbit Media | CMO. . . Phizzle | CMO. . . For example, don't rely on a third party tool like Google Analytics (if you are ecommerce), but instead look to the actual sales tool in order to get accurate (updated) data. . . Ausmed | CMO. . . Here are the responses. . . Andy Crestodina.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

KoMarketing Associates

APRIL 15, 2020

As this excerpt from net solutions’ The State of B2B Ecommerce in 2020 infographic shows, 91% of buyers’ searches are done through a mobile device now. The 2020 CMO Survey reported that 14.5% of CMOs say “lack of a mobile-friendly website” is still hindering their mobile marketing efforts. Ecommerce has become the norm.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

nDash

JUNE 13, 2022

In a recent interview with eCommerce writer and marketing consultant Kaleigh Moore , she explained, “When COVID happened, and everything shut down two years ago, I had no idea how things were going to go for me. ” So, how do we differentiate and cut through the competition? Leverage multimedia opportunities across every channel.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

JANUARY 21, 2019

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. More recently, Shopify in ecommerce. If anything, those forces are accelerating. Salesforce in CRM.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Hubspot

JUNE 30, 2015

This podcast from HubSpot -- hosted by CMO Mike Volpe -- is full of compelling conversations with leaders from high-growth organizations. When Zendesk CMO Bill Macaitis left his growing SaaS company to join a startup called Slack, he marveled at how maniacally focused Slack was on their customers. and it’s obviously resonating.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Business 28