Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. So next year, look for retailers to continue to convert any and all marketing channels into buying channels.

eCommerce 110

eCommerce CMS Development Marketing AI SMS 110

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Media 103

Media Advertising Agencies Paid Search Agency Forrester 103

illumin

OCTOBER 1, 2019

Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies that rely heavily on digital channels to package products and experiences for consumers. Gil Efrati, the CMO of Resident Home discussed the keys to success for his business. Consumers are looking to do things differently. Resident Home. “We

Multi-Channel 40

Multi-Channel CMO Paid Search Agency eCommerce 40

Porch Group Media

NOVEMBER 19, 2020

In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that marketers drive measurable growth, with one in three saying that their business leaders felt that driving measurable growth was the primary mandate of marketers today. Customers are 3.7x

Webinar Metrics 59

Webinar Metrics Marketing Management Multi-Channel Marketing & Strategy 59

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

KoMarketing Associates

APRIL 15, 2020

As this excerpt from net solutions’ The State of B2B Ecommerce in 2020 infographic shows, 91% of buyers’ searches are done through a mobile device now. The 2020 CMO Survey reported that 14.5% of CMOs say “lack of a mobile-friendly website” is still hindering their mobile marketing efforts. Ecommerce has become the norm.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41