CMO Digital Transformation eCommerce Touchpoints 
Martech
DECEMBER 28, 2022
In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. AR is key to driving personalized experiences,” said Pradip Lal, ecommerce lead for Cloudinary.
Martech
DECEMBER 18, 2023
They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Their strategic guidance ensures that CX transformation efforts are aligned with the organization’s vision and objectives. Dig deeper: What is digital transformation?
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Martech
FEBRUARY 13, 2024
You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.
Martech
AUGUST 23, 2023
At the forefront is the sweeping digital transformation across industries. These catalysts, from global digital shifts to regulatory mandates, have shaped the martech landscape, influencing its trajectory and businesses’ choices. However, when executed effectively, it can be a game-changer. You know who they are.
The Customer
JUNE 22, 2021
Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. The CMO Balancing Act. Happy Skimming! Off-The-Rack Personalization. Quick-Take: There is much hype about email personalization. At that, email is the leader.
chiefmartech
SEPTEMBER 1, 2018
The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. They asked me eight great questions about martech for marketing executives.
chiefmartech
FEBRUARY 14, 2019
Those starting digital transformation or those far along the journey? That afternoon, we’ll have back-to-back keynotes from two martech pioneers: Mayur Gupta, the CMO of Freshly, and Terence Kawaja, the CEO of LUMA Partners. Or do we pick one or two concepts and dive deep on them? Focus on B2B or B2C?
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