Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Heinz Marketing

SEPTEMBER 3, 2020

By Payal Parikh , Director of Client Engagement at Heinz Marketing. Well it is easy to point fingers at the vision itself or at others in the execution roles, market conditions and even some alien virus that is affecting us all. Have you thought about certain factors most marketers fail to look at? Design your go-to-market plan.

Demand Generation 114

Demand Generation Planning Activities Demand 114

PureB2B

JULY 7, 2021

Marketing directors at an expanding company must work to scale their marketing efforts as much as their technology. Businesses must continually embrace new marketing platforms and client acquisition methods to grow. This includes developing scalable marketing strategies to target potential customers.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Allocadia

APRIL 5, 2019

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. It’s a critical role in an organization, and one that is increasingly being tasked with the challenge of proving Marketing’s value to the business.

Planning 52

Planning Paid Search Agency Work Management Digital Marketing Funnels 52

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. If you’re struggling, you’re not alone. Educating Key Stakeholders.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

SalesIntel

AUGUST 18, 2021

This relationship can be established passively through digital media (such as your website, blog, and social networks posts), and/or actively (through cold calling, cold mailing, marketing ads, and active prospecting on LinkedIn). Take note of the following items: market maturity, geography, company’s size, industry, and budget.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Sales Qualified Leads 93

DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Acquiring enough qualified net new names at the top of the funnel to hit pipeline and bookings targets is a real issue for most marketing departments, and a recurring headache for CMOs and CGOs.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Allocadia

APRIL 5, 2019

The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. One specific process that is often chiseled in stone is annual marketing planning. One specific process that is often chiseled in stone is annual marketing planning. Those that get it right reap the benefits.

Planning 40

Planning Marketing Plans Tactics Lead Ranking 40

SWZD

AUGUST 19, 2019

As with our earlier interview with Box, RingCentral serves a broad potential market, and it was interesting to learn how they go about approaching such a wide opportunity. Market Segmentation. In the SMB market, they primarily use inbound marketing practices because of the large scale this allows. About RingCentral.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. Additionally, the Conversica Sales AI Assistant seamlessly integrates into marketing automation or CRM platforms including Salesforce, Marketo and Hubspot. But what does that actually look like in practice?

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Measure Marketing ROI: Best Practices from the Experts.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

ViewPoint

MAY 3, 2012

Let’s now turn our attention to the characteristics the right marketing metrics should have and then use those characteristics to clearly identify the marketing KPIs needed to correctly measure lead value in B2B lead generation. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Ranking Lead Generation 120

FunnelEnvy

JANUARY 19, 2018

The marketing team asked lots of questions, but the VP of Marketing stayed silent. B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well. The Biggest Challenges with B2B Website Experimentation.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Ledger Bennett

MARCH 11, 2019

TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales. For a journey that takes typically 3-years, most CMO’s request 3 quarters, with some aiming for 3 months. This is particularly helpful if a few areas are weighing down overall marketing impact.

Demand Generation 40

Demand Generation Demand Generation Lead Ranking 40

SnapApp

MAY 10, 2016

The two marketing entities are more linked now than ever before, and their relationship is generally made of three different categories. Top-of-the-funnel content is where your marketing creates awareness, brand identity, and new leads. Marketing Automation. The sales funnel and content. Content and the sales funnel.

Top of Funnel 48

Top of Funnel Marketing Funnels Lead Ranking Sales Qualified Leads 48

Zoominfo

JANUARY 14, 2022

Every demand gen marketer wants the same thing — more budget. But before you can ask for more resources, you need to properly manage the budget you already have. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs Marketing Qualified Leads 100

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? The promise of marketing automation has been to get the right message, to the right person, at the right time.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? The promise of marketing automation has been to get the right message, to the right person, at the right time.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

LeanData

MARCH 24, 2014

Marketers are once again in the hot seat — this time to show how they can align with sales on a target account selling approach. Just how well are your sales and marketing organizations aligned at the account level? The promise of marketing automation has been to get the right message, to the right person, at the right time.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Top of Funnel Cross-Selling 40

Heinz Marketing

MAY 11, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 84

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 84

6sense

JANUARY 11, 2022

During a fun and illuminating breakout session at 6sense’s recent CMO Coffee Talk Retreat , more than 100 marketing leaders divided into eight groups, each tasked with unpacking important topics facing CMOs today. Group #1: What is the CMO of the Future? There’s no beginning or end to being a CMO,” one attendee said. .

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Heinz Marketing

DECEMBER 11, 2017

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in or read our conversation below entitled: Sales/Sales Development/Marketing: The Trifecta for Successful Pipeline Development.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

MARCH 4, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As a new head of marketing at a startup, there’s a thousand things to focus on. In early stage companies, they don’t often starve.

Top of Funnel 69

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 69

Outgrow

AUGUST 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! The biggest challenge that CMOs of this decade are facing. Becoming a function of the market: skills to hone to emerge as a top CMO. About our host: . The Big Questions!

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Varicent

DECEMBER 19, 2019

Sales: “The leads that the Marketing team is generating are garbage!” Marketing: “Sales isn’t even working the leads we send over!” The goal is to increase alignment between marketing sales, improve conversion rates, and drive revenue. Try it out with your own team : ask someone in Marketing what an MQL is.

Lead Ranking 88

Lead Ranking Marketing Qualified Leads MQL Work Management 88

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. 63pp MQL quality. 70% 4Q21 MQLs YoY. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Engagio

OCTOBER 31, 2021

To discuss the five keys to successful B2B marketing we must first begin by looking at how B2B marketing has changed in recent years. In short, B2B marketing has evolved from funnel focused to revenue focused measurement. So, how does the modern marketer in a B2B brand make the transition to driving revenue?

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

Adobe Experience Cloud Blog

DECEMBER 13, 2016

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them to grow their customer lifetime value and create advocates.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

6sense

AUGUST 29, 2021

Kazoo’s employee experience platform transforms the way companies approach human resources (HR). There are a lot of companies in the HR platform market, and Kazoo knew that to rise above the crowd, they’d need to outmarket — not outspend — the competition. It’s revolutionizing how we think about B2B marketing.”

Bombora 48

Bombora Lead Ranking Work Management Intent Data 48

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Engagio

JANUARY 9, 2017

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Here’s what they had to say.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. CMOs use that same infrastructure to gather data and reach out to customers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

CMO 52

CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets? DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98