vendor 
Webbiquity
NOVEMBER 8, 2022
With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.
ClickZ
SEPTEMBER 16, 2020
It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Lack of experienced marketing leadership to drive the project. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. It is led by the CMO.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.
Webbiquity
FEBRUARY 16, 2016
B2B product marketing budgets are expected to increase on average 3.1% next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( The CMO Survey ). However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. (
ClickZ
APRIL 22, 2020
We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?
Walker Sands
AUGUST 1, 2022
When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.
Biznology
SEPTEMBER 25, 2015
I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013.
Expert insights. Personalized for you.
346 
Let's personalize your content