Porch Group Media

AUGUST 31, 2021

Take a look at these additional statistics: 4 out of 5 marketers said they’d rather give up social media than email marketing. Litmus , 2020) 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. Litmus , 2020) 35% of marketers send their customers 3-5 emails per week. (

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

MAY 6, 2014

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation is only successful if you have accurate data from which to segment your lists.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. For example, a KPI for your email marketing might be to increase sales revenue. Try not to fixate too much on how a single email campaign performs.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. If you change your tone or formatting wildly from campaign to campaign, you’ll lose them.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

OCTOBER 8, 2014

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Personalize your email messaging. Try segmenting emails by user engagement or behavior to create a truly customized experience.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Changes to sender name, subject lines and preheader text can have a big impact on these email metrics and they take almost no work.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. How to Plan Email Campaigns Without Headaches.

Planning 28

Planning Template Email Marketing Campaigns 28

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. We’ll also share some effective email copywriting examples that you can use for inspiration. That’ll hurt your email open rate.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Sharpspring

SEPTEMBER 29, 2021

Avoiding Email Overload. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Email Audiences Are Fickle. The Importance of Relevancy in Email Marketing.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

MAY 29, 2020

The Best Email Template Builders. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs. Let's dive into some of the best builders, next.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

BenchmarkONE

MAY 2, 2019

To increase your chances and build strong, sustainable relationships with your audience base, ditch the email blasts and employ these four email marketing strategies instead. Segment your customer lists. If you’re looking to boost transactions, send your email on a Monday or a Sunday.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Hubspot

JULY 31, 2020

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Different email campaigns will have different outcomes, requiring different tactics to get there. Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

FMG Suite

JANUARY 19, 2022

Segmentation personalization and targeting all stem from the idea that you know who the person is that you are talking to. For example, using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. . Write to an Audience of One.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

TrustRadius Marketing

OCTOBER 10, 2019

Check out these 8 tips below to see if you are following current email best practices: 1. Planning campaigns is critical. Taking the time to plan the details of your email campaign will pay off in the long run. Tracking your email performance is a critical part of developing successful email campaigns.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45

Outgrow

JULY 18, 2022

Examples of Personalized Marketing Campaigns. The marketing team at BustedTees developed a plan to personalize its email program in order to better serve its international customers. It began by segmenting its emails based on the time zone, delivering them at a reasonable time for all the subscribers. Segmentation.

Personalization 52

Personalization Examples Planning Top of Funnel 52

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage? Segmentation takes up too much of your time.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 26, 2018

Getting Started with Email Marketing. Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Create an Email Marketing Strategy. An effective email is a relevant email.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Atomic Reach

APRIL 12, 2019

This year, active email accounts are expected to hit 5.6 Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. More than 59 percent of marketers say email is their biggest source of ROI. Email Marketing Automation. Check out the stats below.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. source: [link].

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Circle Studio

AUGUST 15, 2019

For example, if you are sending an email and want to test the subject line, make sure the body and design of the email is exactly the same in both emails. Don’t change the subject line AND the length of the email because it is harder to see what made the real difference in your goal KPI (open rates or conversions, for example).

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Hubspot

MAY 23, 2014

Analysis -- 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x clickthrough rates. Targeting & Segmentation -- Segmented email campaigns produce 30% more opens than undifferentiated messages. Tweet This Stat ). Tweet This Stat ).

Lead Ranking 28

Lead Ranking Stats Clickthrough High Quality Lead 28