Remove Click Rate Remove Open Rate Remove Opt-in Remove Peer-to-peer
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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. Marketing — in this economy?

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Click here to download! ” What if I still care about open rate data?

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Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate? Ignore false opens.

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6 Signs It's Time to Make the Switch to Klaviyo

SmartBug Media

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data. Deliverability and open rates are in a downward spiral.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. But those who do click on your call to action (CTA) or respond to your offer will receive message “A2” instead. Guest post by Igor Zagradanin. Market reach. Better metrics.

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Why Data Quality Is Key In Email List Segmentation

SalesIntel

It’s a direct line of communication to potential clients, partners, and industry peers. It’s a direct line of communication to potential clients, partners, and industry peers. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing.

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Email Marketing Trends for 2023

Porch Group Media

More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. Did you know that the first email was sent in 1971 ? The first network email was sent by computer engineer Ray Tomlinson in 1971. The email to himself said “something like QWERTYUIOP”. are making cuts.