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Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. What is read rate?

Open Rate 112
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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

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13 Most Used CTAs To Maximize Conversions for E-Commerce Stores

Huptech Web

The Average Conversion Rate of a Page is 2.4% conversion rate isn’t satisfying for you. Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? Make Proper Use of these CTAs to Increase Lead Conversion Rates And much more!

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120
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Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

How can you make the most of your click data? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Join for free Personalization has become a must in email marketing. Why is personalized content important?

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Tips & Tricks to Optimize your Emails

SendX

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. According to statistics, last year, U.S. What is Email Optimization?

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? The truth is, spam trigger words are a thing of the past. But not just any email opens. The ones that matter. So why are we here, then? Let’s find out.

Open Rate 119