Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   Beyond basics: Beyond the basic clickthrough you will want to look at the clickthrough for each link in your newsletter.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Sharpspring

MARCH 7, 2022

A key metric in performance-based marketing, CPL is most often measured for paid ad campaigns. If someone clicks on your ad and gives their contact details, they become a lead. The formula is ostensibly simple: CPL = [total campaign spend] / [total attributed leads]. The cost-per-click and any subsequent actions (e.g.

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

Lead Liaison

JUNE 27, 2017

Originally, QuestSoft wanted to focus on email campaigns and monitor website engagement. What’s even more noteworthy is the company’s increase in email open and clickthrough rates. We tested some emails and they did quite well, then we tested a few others and they failed. “We

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Delivra

NOVEMBER 15, 2018

The next step is a little more fun: Let’s look at how much your email marketing campaigns contribute to your company’s revenue streams. You can track how many emails are opened, how many CTAs are followed (i.e. the clickthrough rate), and how many of these emails end in purchases. 6 conversions = $288,000.

ROI 82

ROI Email Marketing Paid Search Agency Work Management 82

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're A/B testing an email, you'll probably want to send an A/B test to a smaller portion of your list to get statistically significant results.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MARCH 17, 2014

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own. So what does it take to make your email strategy mobile?

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Outgrow

JULY 18, 2022

Based on some important statistics given below, you should strive to create and promote personalized content as part of your marketing strategy. Providing excellent content to customers through personalized marketing helps the company in improving its conversion rates, which in turn increases ROI. What Is Personalized Marketing?

Personalization 52

Personalization Examples Planning Top of Funnel 52

Optinmonster

DECEMBER 30, 2019

It’s commonly known that shopping cart abandonment rates are as high as 85% on mobile, so this should be your priority, not an afterthought. Maybe that’s why statistics show that 63% of businesses don’t even have a concrete content strategy even though 85% of B2C marketers think content marketing is important. Social Media Posts.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. If you are looking to make the case to your senior leadership, or internal stakeholders about the importance of email marketing, read on for 100 email marketing statistics you should know about and share with others.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Circle Studio

AUGUST 15, 2019

For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner. Create a hypothesis.

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Convince & Convert

MARCH 6, 2024

To help you start making data-driven choices when producing that awesome marketing video you have in mind, we are going to take a closer look at ten relevant video -related statistics that will give you a better understanding of how you can use video strategically to connect with your audience and improve your overall results.

Stats 190

Stats Marketing Budget Video Marketing Marketing & Strategy 190