Valasys

DECEMBER 4, 2018

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list. Email frequency is too high. Email looks unprofessional.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Rollworks

APRIL 2, 2019

With a traditional B2B lead generation campaign, you might attract a lot of leads at a lot of accounts. A good ABM campaign will focus on getting all key decision makers ready for sales with marketing touches that efficiently educate and engage them with content that shows how your product solves their pain points. Email open rates.

Account Based Marketing 40

Account Based Marketing Campaigns Effectiveness Sales Qualified Leads 40

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Overall conversion rates are not very meaningful. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails. Conduct A/B Email Testing.

Email Marketing 98

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 98

KoMarketing Associates

MAY 3, 2022

Better attribute ROI of campaigns by tracking how users navigate your site. . Traffic sources: See how SEO and paid campaigns impact traffic by paying attention to how users find your content. This metric might include tracking form fills, demo sign-ups, email registrations, or downloads. . Email Marketing Metrics .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

SendX

DECEMBER 11, 2019

Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. You can publish them on your social media accounts, use in email campaigns or feature on eCommerce stores and product pages. Post-purchase emails are the most no-brainer and effective method to do that.

Work Management 201

Work Management Response Rate Marketing Management Open Rate 201

Hubspot

DECEMBER 5, 2011

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Optinmonster

FEBRUARY 2, 2021

Are you wondering if the benefits of email marketing are worth the time and effort? Email marketing is one of the best ways to communicate with customers, share company information, and generate passive income. Which leads back to that same question: “Is email marketing worth all the time and effort?”

Email Marketing 94

Email Marketing Churn Rate Paid Search Agency Lead Scoring 94

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

SmartBug Media

DECEMBER 8, 2023

A high bounce rate might indicate irrelevant traffic or poor landing page experiences. Retention Rate Retention rate is the percentage of customers who continue to buy from the website in a given time frame after their first purchase. Return Rate Return rate is the percentage of sold items that customers return.

Advertising Benchmark 64

Advertising Benchmark Advertising Agencies Paid Search Agency Churn Rate 64

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails 3. Conduct A/B Email Testing 12.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 52

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails 3. Conduct A/B Email Testing 12.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 52

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI.

Email Marketing 105

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 105

Heinz Marketing

AUGUST 28, 2023

This could include your website, social media channels, email newsletters, and third-party platforms. Click-Through Rate (CTR): Evaluate the effectiveness of your ad campaigns by measuring the percentage of users who click on your ads. This ensures a consistent and organized approach to content creation.

Webinar Metrics 95

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 95

Rev

JANUARY 18, 2023

A demand gen campaign helps to build brand awareness to drive qualified leads to your business and build a steady pipeline of sales opportunities. For instance, you might drive demand with content marketing or social media campaigns. These channels may include your website, email marketing, paid advertising, social media and events.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. How many emails would you estimate that you send and receive on a daily basis? . By the end of 2022, experts estimate that there will be a staggering 347 Billion emails sent per day worldwide. Email activity has risen by 22%.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

Hubspot

AUGUST 8, 2019

Digging into her activity metrics, you discover she isn’t sending enough emails to generate the number of calls she needs. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Number of emails sent. Email Sales Metrics. Response rate. Churn Rate in SaaS.

Cost per Acquisition 93

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 93

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Rate of contact.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

NOVEMBER 16, 2023

Keyword Research Before you begin creating content, you should know which keywords you are targeting for your SaaS content campaign. Identify the best channels for distributing your content such as social media, email marketing and your company blog. Consider your audience’s language when searching for solutions in your industry.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

ClearVoice

SEPTEMBER 25, 2023

is an AI-powered platform that audits prospects’ behavior to help you create personalized outreach campaigns that drive revenue growth. It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. Optimail: Boosts hyper-personalization in your email marketing strategy.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 90

Click Rate Email Marketing CTR Opt-out 90