Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Open Rate (OR).

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. Subscriber lifetime value (LTV).

Deliverability 100

Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Oktopost

NOVEMBER 28, 2022

Churn rate: This measures the percentage of customers who stop doing business with a company over a given period. CTR (click-through rate): This measures the percentage of people who click on a link out of the total number of people who see it.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Adobe Experience Cloud Blog

JANUARY 26, 2017

Author: Rick Siegfried Customer churn, or churn rate, refers to the pace at which customers leave your company in a given period. The ideal churn rate would obviously be 0% (i.e. Bringing your churn rate as close to 0% as possible requires constant measuring, analyzing, and restructuring.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

SnapApp

APRIL 4, 2018

Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. CTR, Unique CTOR, Forwards/Shares and links clicked on. User Engagement Metrics (time on page, bounce rate, organic CTR, etc.).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 5, 2011

According to the popular marketing resource MarketingSherpa, the natural churn rate of an email list can be 25% annually or higher, which is why you must continually work to add new contacts to your email database. Click-Through Rate (CTR). But CTR can vary widely by the type of message sent.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. Here’s how to calculate this: Open rate = (number of emails opened / number of emails delivered) x 100.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135