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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. Where to start?

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What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

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How To Use Lead Capture Pages To Skyrocket Your Leads

Albacross

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

It allows mail campaigns optimization based on 30+ parameters You want a huge variety of forms and landing pages You want excellent customer support. This is because many of their customers complain about the fact that their emails land up in the spam folder. MailerLite, now, follows quite a strict account approval policy.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. That’s where the micro and macro results tracking comes in.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to content often impact this, so if you look at it on the page level, it's very useful! . These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . We track touches and closed-won with our Client Experience team. . . New backlinks.

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How to Add Email Countdown Timers to Make More Sales Right Now!

Optinmonster

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. Mostly because they’re the easiest to set up, track, and run. Sales pages. Let’s get started!