NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. V- Variety of Content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Webcasts and podcasts — Send a link in emails. Touch 8 — Link to relevant podcast via email with follow-up call.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Valasys

FEBRUARY 17, 2023

Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. You can also pitch to popular podcasters as guest speakers.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

MAY 28, 2012

Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Jay is the founder of [link] and host of the Social Pros podcast. Create a Crisis FAQ.

Social Media 157

Social Media Work Management Media Microsite 157

SnapApp

MARCH 2, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 74

Examples Microsite B2B Lead Ranking 74

Convince & Convert

JULY 22, 2010

TNT encourages trainees to leverage the power of their personal networks, by providing participants with a personal, customizable microsite for reaching their fundraising goals by getting donations from friends and family. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

FEBRUARY 21, 2012

Case studies. Microsites. Content can be produced in a wide variety of formats: • White papers. Presentations. Product data sheets / brochures. eBooks / digital magazines. Blog posts. Webinars / webcasts. Checklists. Infographics. Research reports / briefs. Product reviews. News releases. Newsletters. Online tools / apps.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

APRIL 13, 2017

Vidyard example 3: Case study with video. . . . Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . BrightEdge. Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

MARCH 3, 2016

Wanting to increase awareness about the influence of crop nutrition, Mosaic created a fictional serialized podcast series about a farmer named Gerald Fitzgerald and his brother Darrell. The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Examples 54

Examples Microsite B2B Lead Ranking 54

ClearVoice

NOVEMBER 27, 2019

Assets can include a wide variety of content types: ebooks, videos, presentations, podcasts, reports, collateral, boilerplates, executive bios, podcasts, webinar recordings, original photos, ads, swag, merch, et al. Oh, wikis are a pain. They deserve to be last. Assets often contribute to and support your foundational content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

SnapApp

JULY 24, 2017

Vidyard example 3: Case study with video. . . Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . iLevel Solutions. Morgan Stanley.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Buzz Marketing for Technology

JULY 28, 2008

Mediasite is a presentation capture tool that records and synchronizes audio, video, and slides and then allows the presenter to provide it online for on-demand viewing or in podcast form. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Marketing Insider Group

JULY 1, 2020

From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer. REI’s content hub has enough complexity to deserve a microsite. fold boost in web traffic. Take, for example, Cisco’s content hub, The Network.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 16, 2013

Case Studies. Microsites. Some examples of repurposing content include: posting a presentation on SlideShare, turning presentation slides into tweetable graphics on social, packaging multiple blog posts on a similar topic into an ebook, or turning a webinar into a podcast. Images and infographics. Utility content (e.g.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

MARCH 10, 2016

Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 58) Middle of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168