ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. This way, marketers can scale the benefits of products and services to speak to the pain points of a conglomerate, small business owner, cash-strapped startup, etc. The time people spent on the ServiceMax pages also doubled.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. click image for higher resolution) 2.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

ClickZ

OCTOBER 23, 2020

It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Maropost’s comprehensive Marketing Automation Software provides established marketing teams with all the tools they need to achieve success.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

Marketing Automation Services 96

Marketing Automation Services eCommerce Marketing Automation Automation 96

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Martech

FEBRUARY 13, 2024

Any tool in your arsenal that doesn’t directly contribute to these goals might end up as costly “shelfware.” ” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. Getting rid of unnecessary tools.

Marketing Automation Services 111

Marketing Automation Services Work Management Lead Ranking Lead Scoring 111

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What makes your product or service more valuable than your competitors? Build in time to test your product or service in real-world situations.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Webbiquity

NOVEMBER 17, 2020

Finite found that 35% of B2B marketers were struggling to produce enough quality content that could reach and engage with audiences – a situation that is being termed a “content drought.” Embrace marketing automation. Here are four ways to boost your ROI by focusing on your content. Incorporate more video content.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). As you work to nurture leads, consider asking for input about your products or services. For example, let’s say you offer a marketing automation solution.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 113

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 113

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Act-On

NOVEMBER 15, 2023

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. As a result, B2B companies are investing heavily in sales enablement tools. Periodically, you’ll want to ask: Do our existing tools still serve us? Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . 8 Ways Marketing Automation will Boost Your Productivity. Create Fully Automated Welcome Programs. And it doesn’t have to be emails.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Enhance the company ID with specialized software. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Why Should You Run a Split Test?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level. But first, let’s go back to the basics: What are sales tools? . What Are Sales Tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Martech

JANUARY 18, 2022

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. ” Snapshot: Marketing automation.

Marketing Automation Services 129

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 129

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark. make it radically easier for marketers to use existing functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Now, Sally’s automation is working against her because of the data design.”. As your organization matures from marketing automation to true engagement marketing, data becomes your most important asset and your most formidable enemy. Platform implementations supply meeting and communication structures across functions.

Case Studies 90

Case Studies Case Study Studies Planning 90

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 134

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Planning 134

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Improving data quality drives Marketing ROI. FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value.

Case Study 56

Case Study Case Studies Studies ROI 56

Inbox Insight

MAY 9, 2024

More time for key business processes Outsourcing lead generation allows businesses to redirect time and resources to their core activities, such as product development, customer service, and strategic marketing campaigns. G2 is a great resource to evaluate lead generation services and view user reviews.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Your value proposition must effectively articulate how your product/service can solve a specific problem or improve the recipient’s business operations.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

SalesGrape

SEPTEMBER 17, 2023

Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion. Example: A software-as-a-service (SaaS) company specializing in project management software might identify large enterprises in the technology sector as its primary target accounts.

Account Based Marketing 71

Account Based Marketing Enterprise Management Work Management Marketing Management 71

Launch Marketing

MAY 2, 2018

How can you make it easier for your marketing team to score and qualify leads based on their engagement with your content (i.e. downloading a case study or attending a webinar)? Fortunately, all of these challenges can be solved with B2B marketing automation tools.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Lead Scoring Automation 52

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52