Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. What was their pain?

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Case Study Case Studies PR Studies 62

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) a purchase. Establish Credibility. Our team is small.

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Case Studies Case Study Studies Top of Funnel 120

Porch Group Media

NOVEMBER 21, 2022

The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. Explore the latest new mover trends and learn why brands can’t afford to miss out on marketing to this lucrative segment. Stay up to date with the latest news and resources: Thank you!

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Case Study Case Studies Advertising Funnels Top of Funnel 52

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Furthermore, the app funnels back massive amounts of user data to the company, allowing them to better understand their customers’ habits and desires. Do these case studies relate to your business? Need some examples? Like this post?

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Digital Transformation Case Study Case Studies Studies 184

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

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Case Study Case Studies Studies Top of Funnel 115

Allocadia

MAY 23, 2023

Allocadia ties all this data together, and then funnels it into Tableau for reporting and analysis so the team at Box can see exactly which campaigns have had the best ROI. Measuring ROI is all about actually measuring efficiency, and with this solution, the Box team was finally able to track it at a granular level.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . CASE STUDY . The History of the Hashtag. The growth will immediately follow.

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Case Studies Case Study Twitter Studies 105

SendX

MAY 28, 2020

The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? To maintain engagement in this journey, we need an email marketing funnel.

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Top of Funnel Marketing Funnels Email Marketing Ad Building 195

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

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Case Studies Case Study Studies Practices 114

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Get Prospects Flowing into Your Webinar Funnel. How Do I Create a Sales Webinar?

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Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That’s where your streamlined, four-stage sales funnel comes in.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

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Top of Funnel SEO B2B Paid Search Agency 122

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. It guides potential consumers through the conversion funnel. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

B2B Digital Marketer

SEPTEMBER 15, 2022

Five things every B2B marketing funnel needs to have. By analyzing your B2B sales funnel , you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better. Depending on the business, a sales funnel can have three or more stages.

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Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

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Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Goodish Agency

JUNE 22, 2020

After we had tracked everything we wanted to, we were able to see where the funnel is leaking the most. Collect more leads from people who read the blog, but are not ready to buy. Fixing analytics. Improving blog pages. Blogs had great content but performed poorly as landing pages.

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Case Study Case Studies Studies Funnel Advertising 52

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Marketers add them to email campaigns to keep mid-funnel buyers engaged. But for all their perks, case studies are notoriously time-consuming.

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Case Studies Case Study Studies Top of Funnel 134

Scoop.it

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing. Here’s how to do it.

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Top of Funnel Conversion Case Study Case Studies 87

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Understanding the marketing funnel Let’s talk about the marketing funnel.

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Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 105

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

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Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Free Trial A Sales Funnel Has Four Stages: 1.

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Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Optinmonster

JUNE 10, 2021

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. The campaigns have had a compounding effect and sales are up 2.5x.

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Case Study Case Studies Studies Conversion Rate 70

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. What exactly is the middle of the funnel?

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. Integrating Social Leads into the Demand Generation Funnel via @spearmktg. Click To Tweet. (HS)

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

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Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Choozle

JANUARY 21, 2019

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. The Objective. The Solution.

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Case Study Case Studies Studies Cost per Acquisition 42

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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Case Studies Case Study Top of Funnel Studies 55

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

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Top of Funnel Marketing Funnels Email Marketing Conversion 75

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Additionally, engagement marketing expands the field of review from “funnel specific” data points to true “full journey” insights. Do you want to move beyond funnel analytics? Leveraging those insights at the unique timing of specific decision points is another thing altogether. Answered yes to any of the above?

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Case Studies Case Study Studies Planning 90

SWZD

MARCH 9, 2016

Case studies…personal, demonstrative, compact. Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Where does the infamous Case Study fit in? Learn more.

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Case Studies Case Study Studies Top of Funnel 48

Allocadia

APRIL 2, 2019

Allocadia ties all this data together, and then funnels it into Tableau for reporting and analysis so the team at Box can see exactly which campaigns have had the best ROI. Measuring ROI is all about actually measuring efficiency, and with this solution, the Box team was finally able to track it at a granular level.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

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Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Digilant

MAY 7, 2019

A huge advantage in incorporating more digital advertising for CPG brands, is the ability to better target consumers and measure the success of the campaign on both upper and lower funnel KPI’s. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising.

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Case Studies Case Study Studies Advertising Agencies 55

Lake One

AUGUST 9, 2022

This is probably because the company lacks a mid-funnel marketing strategy. Read more about creating a successful mid-funnel marketing strategy below. What is The Content Marketing Funnel? . Before we talk more about a mid-funnel marketing strategy, let’s start with the basics. . Mid-Funnel Marketing Strategies in B2B .

Top of Funnel 52

Top of Funnel Marketing Funnels B2B Marketing Advertising Funnels 52

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Discover more about the inbound marketing and the funnel experience below. The Basics: What is the Inbound Marketing Funnel? The Importance of the Inbound Marketing Funnel At Every Stage. You’re hooked.

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Inbound Marketing Marketing Funnels Top of Funnel Planning 83